how to facilitate a branding workshop

how to facilitate a branding workshop

Suspendisse varius enim in eros elementum tristique. Try to understand who the participants are, what their group dynamic is like, and how you can best match the workshop to their knowledge. Thats why every Trekk branding client experiences the brand workshop. It was super-easy to prepare a form beforehand, paste the link in the Teams Meeting chat window, and then share a screen to track . They feel more engaged in the process and better understand why information is included or omitted. You do you, but we advocate for comfortable shoes in pretty much every situation.). Extracting the thoughts and ideas from the leaders early on is a critical step in the development of an aligned brand. Start the second workshop with a fun exercise that examines the brand, messaging, website, and marketing strategies of the clients key competitors. How should I prepare? Save my name, email, and website in this browser for the next time I comment. Remote facilitation requires a new way of thinking: not only do you need the right tools (a virtual version of a whiteboard, sticky notes, online timers, etc), but it also requires a different approach to how you run the session.. For brand identity projects, the discovery stage is all about capturing the brand's vision and voice, and we include all the client stakeholders in the effort. How to run a mission statement workshop with a product - Medium Personifying your brand is a well-known exercise for a reasonits really helpful to determine your brands key attributes. Use the clients replies to assemble: If the client is targeting several market segments, its fine to produce multiple personas. To run it well, you have to come up with some pretty creative exercises that help them articulate their beliefs and values in a way that you can use to guide their branding. Branding Workshop Template | Free Example | FigJam Schedule the second workshop the day after the first, allowing time for rest and reflection. What Is A Brand Strategy Session? [+How To Plan One] document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Subscribe to our monthly newsletter and get the FREE Naming Toolkit with e-books, templates, and tools to improve your naming process. Trekk Design, Inc. This can often be an enjoyable and creative session for the group as they piece together the narrative the brand will communicate. Build Brands Like A Pro Brand Strategist. Establish Market Positioning vs. Prepare for the workshop. Although brand strategy workshop or branding workshops have been around in one form or another for many years, recently, theyre becoming increasingly important as a tool for client collaboration and brand strategy development. A brand strategy workshop will help uncover your company's unique story and create a roadmap for sharing it with the world. Brand strategy workshops align stakeholders and set the tone for the work that follows. Framing this as an exercise means you get people to make choices and come up with rationales behind them. Top 10 Branding Exercises to Attract Customers - DIYMarketers Use these 10 branding exercises to develop your brand persona, competitive differentiation and marketing message to attract customers. Start by asking the client to complete a brand discovery survey that covers the following topics: The ideal survey takes no more than 30 minutes to complete and provides all the information needed for the workshop. Whether youre thinking about working with us or just want to try out these exercises for yourself, heres a sample guide to a half-day brand workshop designed for a small to medium-sized company, divided up into our pre-workshop activities, the workshop itself, and our post-workshop deliverables. Bringing the brand leadership team and the brand strategist together in an environment of teamwork and creativity this session is the birthplace of many of todays modern brands. Allow each group to share and add to one anothers ideas. Its time to build a detailed representation of the ideal customer. You might find that one person believes youll begetting into the weeds of marketing strategywhile another is hoping to dive into the website user experience. What should I wear? But too many brands fall short of what differentiates them from the competition. Youll likely hear some observations and perspectives you wouldnt have thought of yourself. To run this exercise, craft multiple either/or options for various brand attributes and have participants pick a winner from each one. They involve multiple participants, several different tools, and loads of moving puzzle pieces. Are there any keywords that you disagree with here? This way you're more likely to get the best results. This stimulates creativity and provides an aerial perspective of the brand. Build Brands Like A Pro Brand Strategist. The purpose of this exercise is to get participants thinking long-term. Generally speaking, peopletend to be reserved when theyre in a new environment especially where their contribution is a requirement. How will you measure success in one year/two years/five years? Often, brands that conduct a brand strategy workshop dont have a clearly defined and well-structured plan for the success of the brand. It also gives participants a chance to identify threats to the business and think of ways to avoid that cause of death.. Actually, it's rather the opposite. The Brand Positioning Workshop helps brands in all stages of growth gain a competitive advantage by defining a unique and compelling point of difference. The most straightforward way to ease yourself into improvising in a workshop setting is to be prepared for the absolute worst scenario and build in safety networks in case those things do happen. Participants should select one of the choices, and explain their choice on a sticky note. Brand Strategist, Digital Marketer, and a Workshopper. to navigate any obstacles but sometimes it might just seem that the powers that be are working against you. Kickstart the first workshop by defining the brand with a mission statement. How To Run a Marketing Strategy Workshop the Right Way (This is another modified tip from the great Matt Davies.). Dont try to sound or come off smart. Such a hands-on strategist may work alone; have one or two specialists to they work with or they may have a whole team including any number of specialists including. And now, thanks to an influx of cloud-based tools and remote-friendly work initiatives, they enable real-time collaboration between participants on multiple continents. In short, it gets everyone creative and on the same page. With a focus on appealing to the collective audience and their shared desires and characteristics, this section of the workshop sets in place the foundation for the brand personality development. While some companies and teams have long adopted remote work as their modus operandi, its a whole new situation for others. Construct a Messaging Framework Ask participants how they would eulogize the brand in an obituary if the brand were a real person whod recently died. Having a clearly defined goal for the workshop helps to keep the sessions focused while the project and brand objectives are used later as a yardstick for measuring success. Define the Brand with a Mission Statement, Design Strategy A Guide to Tactical Thinking in Design, Brands Still Matter: Brandless Boom to Bust, The Dos and Don'ts of a Rebranding Strategy, Design a Better Homepage With the StoryBrand Framework, The Ultimate UX Guide for Designers and Organizations, Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing Try-on, Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis, Why Design Teams Need Psychological Safety. Try to fill up the entire stack, or about 90 sticky notes. A stack of sticky notes with one personality adjective written on each in permanent marker. Use these to inspire the client or demonstrate approaches to avoid. if you make a purchase through the links, at no cost to you. By the time the strategy workshop has been concluded, the leadership team and the brand strategist will have collectively developed a clear plan for direction for which they can all feel connected to. Who will mourn or miss your brand, and why? Let's face it: Facilitating a full-day workshop can be overwhelming. UX workshops are intensive collaborative sessions used to solve problems and enable progress on a particular challenge throughout the design timeline. They dont have an excessively granular level of input. There are five stages to the remote workshop process: Stage 1: Information Gathering Stage 2: Analysis and Preparation Stage 3: Workshop Day 1 - Defining the Brand Stage 4: Workshop Day 2 - Brand Strategy Implementation What can be learned in the aftermath of its death? But what about remote brand designers? 0:00 8 Brand Strategy Workshop Facilitation Techniques1:11 Technique #1 Know Your Participants1:45 Technique #2 Align Expectations2:17 Technique #3 Prepare Like A Pro 2:42 Technique #4 Follow Through Like A Pro3:16 Technique #5 Map The Agenda3:44 Technique #6 Lighten The Mood4:12 Technique #7 Dont Dictate, Facilitate4:41 Technique #8 Questions \u0026 Exercises Determine Success#Brandstrategyworkshop #Brandstrategyworkshopfacilitation #Strategyworkshopfacilitation #Workshopfacilitationtechniques #Workshopfacilitationtips #Brandstrategy #Brandstrategysession #Strategyworkshop #Brandingworkshop #Brandstrategyprocess #Brandingprocess---------------- FREE BRAND STRATEGY RESOURCES -------------------- BECOME A BRAND STRATEGISTOur flagship training Brand Master Secrets - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube\u0026utm_medium=organic\u0026utm_term=vid-desc\u0026utm_content=\u0026utm_campaign=bms FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://brandmasteracademy.com/brand-master-workshops/ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube\u0026utm_medium=organic\u0026utm_term=vid-desc\u0026utm_content=\u0026utm_campaign=bms BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube\u0026utm_medium=organic\u0026utm_term=vid-desc\u0026utm_content=\u0026utm_campaign=bms--------------- LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY -------------------- BRAND MASTER ACADEMY ON SOCIALInstagram - https://www.instagram.com/stephenhouraghan/Facebook - https://www.facebook.com/pg/brandmasteracademyLinkedin - https://www.linkedin.com/in/stephen-houraghanYoutube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter - https://twitter.com/BrandMasterAcad JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. 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Assemble a Website Strategy Discuss Business Goals and Measures of Success. Setup So what's really in a mission statement? The result was a clearly defined strategic direction and a brand identity that positioned us as a leading productivity platform.". As a rule of thumb Make do with what you have and push through to, Before you get down to work, make sure you. The only way to find out if your workshop was a success is to have an effective follow-up plan. We always tell our clients that the hardest part of a rebrand is deciding you need a rebrand. *Pro Tip: Before the workshop, write a mission statement based on the answers provided in the brand discovery survey. Our specialist subject is the branding process, but we cannot match a . Planning a Workshop - Organizing and Running a Successful Event Helping the team articulate key ideas by using fitting facilitation techniques and frameworks. Today, she writes for companies in various sectors, including cybersecurity, marketing, and data science. As outlined at the start, they are a great exercise and really do help set up any new business for branding success. Six branding workshop exercises you haven't tried yetbut should Come back together and choose a spokesperson to present to the group. Brand strategy workshops are an invaluable opportunity for designers to lead clients through the toughest questions their businesses will ever face. Four Visual Keywords (and their rationale). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Make The Transition From Hired-Gun To Highly Valued Brand Strategist In Less Than 30 Days! This exercise helps you whittle away negative traits and slowly accumulate desirable ones to build up a brands identity. Problem-solving activities are a great way to learn how the team works (both individually and as a group) and to learn strategies that will help the team react quickly to obstacles that stand in the way of achieving the objectives of the project. I modified this exercise from Glassdoor Designs post on their internal branding personality workshop. Myth #2: The facilitator has to be a subject matter expert. Brand strategyworkshops have been around in one form or another for manymanyyears. During the review, complete the following tasks: Gathering information is pointless if its not analyzed. If theres a deadline, even if two people disagree, theres pressure to compromise and come to a decision. Forcing the stupid questions about branding helps everyone get on the same page and feel more comfortable together and with you. Mix a small amount of mild laundry detergent with warm water. Steering clear of professional jargon or local slang, even if you think the definitions youre using are obvious to everyone. 2023 HEIRLOOM AGENCY LLC. The business leaders will likely have an informed understanding and opinion of their competitors though the brand strategist should encourage the group to look beyond the obvious players at other brands serving their audience. 5. What type of visual style have they opted for? By developing realistic personas with names and faces, the leadership team can begin to develop a real connection with who their brand is trying to appeal to. Strategy workshops have no set duration though they can range anywhere from two hours to three days depending on the strategist's approach (and the potential size of the project). We actually have an entire article dedicated to remote facilitation, so if you have a remote workshop planned, make sure to give it a read! Is there an important aspect of your business we have not covered? 3. IRC report says Europe is not doing enough to help Afghans Regardless of personality or position, perspectives areimportantsoyou need to know whoyouredealing withand how to massage all perspectives from the group. Brand strategy workshops allow designers and business stakeholders to uncover key insights about what makes a brand unique in the eyes of customers. Do they offer any free information/downloadable? Pass the stack of notes around the room and ask each person to pull off the top sticky and read the adjective out loud. 1. Becoming a facilitator is a great career move, and learning the basics of facilitation is easier than you might think! Theres a real benefit to giving the client creative input, rather than developing their entire brand strategy with no feedback. Cyclone Mocha slammed into the southeast Asian . Like many terms in branding and marketing, the term Branding Workshop is used interchangeably with terms such as. How to Run a Successful Brand Strategy Workshop - LinkedIn Visualize the Brand with Keywords But what exactly happens in the branding workshop? Once the client articulates their ideal outcomes, ask them to identify what areas of the business will be positively affected if everything goes according to plan. What Is a Brand Marketing Workshop? (And Why Every Business Needs One) How to facilitate a workshop in 18 simple steps - Howspace Any entrepreneur worth their salt has heard of the terms Purpose, Vision, Mission and Values. Weve gotteachers, trainers, and pedagogy geeks on our team, which means we know that in order for a rebrand and the paradigm shifts and behavior adjustments that come with one to stick, everyone involved has got to assimilate the new information. Going one step further and envisioning your brand drunk pulls out and highlights the real differentiators. Some links on this site are affiliate links, meaning How Brands Are Builtreceives a commission So how do you actually get started with facilitating workshops? Its important that youconsider as many obstacles or challenges as possibleand do what you can to avoid them from travel issues to tech issues and everywhere in between, The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy, How to build brands that command premium fees and stop competing for cheap clients, How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth, PRO Brand Strategy BluePrint Well walk you through any prep work. Rio's Counseling and Career Services Department is excited to offer our Career Change Series, "4 Steps to a Meaningful New Career," this Summer, beginning June 6. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Eight of the best branding books coming out soon (2023), Definition of brand essence (What is a brand essence? Before you can define a desired destination, its important to plant a flag in the ground as to where the brand currently is. How to run a branding workshop | UX Collective Give each team 10 minutes to come up with ways the brand is like or unlike that celebrity. Competitors Each exercise corresponds to a topic covered in the brand discovery survey. Charlie Osborne - Brand Strategist & Designer Subscription implies consent to our privacy policy, 1. At the start of new engagements, brand strategy workshops align stakeholders and set the tone for the work that follows. 7. Use these 10 branding exercises to develop your brand persona, competitive differentiation and marketing message to attract customers. This will serve as a starting point for discussion among participants. We get a ton of questions about our brand workshop. Style Tiktoker Wisdom Kaye Talks Why Prada Is Special, Not - Complex 8 Brand Strategy Workshop Facilitation Techniques - YouTube "The brand workshop was remarkably enjoyable and exactly what we needed. Please leave your thoughts, comments, and feedback below. This is usually determined by a number of factors including. The Branding Workshop is a meeting between the key business leaders and the brand strategist, to collaborate and develop the foundation and strategic direction for the brand. Jan 7, 2021 -- Photo by David Lezcano on Unsplash A brand is not a logo. Id love to hear from you in the comments below. You can go first by asking, as a branding strategist, a stupid question: Why is XX done that way? or, Why do you want the brand to be perceived as Y?. One of the most gratifying sessions of the brand strategy workshop, this is where the strategy comes to life visually. Required fields are marked *. We believe better brands build a better world and our mission is to help give brands the best chance to succeed. Top 10 Branding Exercises to Attract Customers - DIYMarketers 8. Heres a rule of thumb you should follow: dont plan for more than 3-4 hours of focussed activities into your day. Branding is important because it gives your business an identity that consumers can connect to. As a result, your group will be much more receptive to the workshop and exercises! What are the ideal outcomes of your new brand identity and website?

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