marketing technology manager
that contains a template for every role within your marketing team. Some companies may prefer a masters degree in marketing, business or a related field. 2023 Coursera Inc. All rights reserved. naar Aiutaci a proteggere Glassdoor dimostrando che sei una persona reale. Strong Preference: Experience of working with Marketos APIs. Serves as an expert resource to marketing on the custom development and integration of marketing technologies. But what really concerns me are the two responsibilities highlighted in orange below: It is disappointing that, for the second year in a row, performing data privacy and compliance reviews and performing security reviews both remained at the bottom of the list of martech responsibilities and even dropped a few percentage points. They depend on a variety of factorslocation, the scope of requirements, the employees experience and expertise, etc. Nous sommes dsols pour la gne occasionne. Salary Ranges for Marketing Technology Managers, Similar Roles to Marketing Technology Manager, Get More Inspiration for Your Marketing Technology Manager Job Description, Marketing Technology Manager Job Description Template, Manage current marketing technology architecture and implement additions, Maintain our website and CRM from a technical standpoint, Collaborate with Marketing Analysts on implementing improvements to current digital strategies, Keep up with the latest MarTech trends and implement them when fit, Report to the Marketing Technology Director, Review published pages on our website and seek areas of improvement, Bachelors degree in Marketing, Management, or a related field, At least 5 years of experience in marketing technology, Expert knowledge of major CMS platforms and Google web tools, Experience with HTML/CSS, JavaScript, and PHP, Knowledge of digital marketing concepts and best practices, Attention to detail and strong communication skills. Strong understanding of Marketing objectives, goals and strategies and ability to leverage marketing technology solutions to execute against objectives. Required: 5+ years of experience working with Field (Marketing or Sales) Technology/Operations. For 2019, n=371. Is Average Marketing Technology Manager Salary your job title? Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. One of the first things that jumps out from the year-over-year data is the consistency of the top five responsibilities. 5 Strategies for Scaling a PracticeAnd How Technology Can Help Onze Your job seeking activity is only visible to you. Training and supporting marketing staff on martech is key to modern marketing enablement. A marketing technology manager career can be a great way to use your marketing skills in a new and exciting way. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. They should work smoothly under pressure, with communication that should be equally effective with IT, marketing, and sales. Digital marketing managers supervise and implement marketing campaigns designed for online channels. Marketing Technology Manager Salary & Outlook, Marketing Technology Manager Job Requirements, Marketing Technology Manager Work Environment, How to Become a Marketing Technology Manager, Marketing Technology Manager Interview Questions and Answers, 16 Credit Officer Skills for Your Career and Resume, Developing and managing a strategic plan for marketing technology that aligns with organizational goals, Researching new technology trends to identify opportunities for improvement within an organizations current marketing technology strategy, Evaluating existing marketing technology programs and recommending updates or changes to improve efficiency or effectiveness, Managing the implementation of new marketing technology platforms to ensure compatibility with existing systems, Supervising a team of marketing technology specialists to ensure that all technology needs are met, Recommending new technologies to improve efficiency or effectiveness of marketing initiatives, Creating reports about the effectiveness of different marketing campaigns, including customer purchase behavior and customer satisfaction measures, Conducting market research to determine customer preferences and behaviors, Overseeing implementation of new technologies by working with outside vendors or internal personnel, Serve as the primary point of contact and expert for all marketing technology (MarTech) platforms, including but not limited to CRM, CMS, MAP, web analytics, and social media management, Work with marketing leadership to develop and execute a MarTech strategy that meets business objectives and aligns with the companys overall digital transformation goals, Serve as the administrator for all MarTech platforms, ensuring data quality, system uptime, and user access; manage integrations between systems, Collaborate with IT and other departments on technical projects related to marketing automation, website development, and other initiatives that touch on marketing technology, Stay up-to-date on the latest MarTech trends and best practices, evaluating new platforms and tools to determine if they fit within the companys ecosystem, Train and support users on all MarTech platforms, developing and maintaining user documentation, Develop and maintain reporting dashboards to track key performance indicators and report on progress against objectives, Manage vendor relationships, negotiating contracts and ensuring SLAs are met, Oversee data governance for marketing technology platforms, working with Data Management and other teams to ensure data is accurate and compliant, Serve as the subject matter expert on marketing technology during audits and reviews, Budget planning and management for all marketing technology expenditures, Bachelors degree in marketing, computer science, or related field, 5+ years experience in marketing technology, including website development, email marketing, digital advertising, and social media, Experience with web analytics tools, such as Google Analytics, Working knowledge of content management systems (CMS), such as WordPress, Drupal, and Joomla, Masters degree in marketing, computer science, or related field, 7+ years experience in marketing technology, Experience with ecommerce platforms, such as Shopify, Magento, and WooCommerce, Experience with CRM software, such as Salesforce and HubSpot, Advanced HTML, CSS, and JavaScript skills. Hard Skills vs. Soft Skills: Whats the Difference? If you need a reasonable accommodation to assist with your job search or application for employment, please contact us here. They may also earn additional compensation in the form of bonuses or commissions. Explore whether a career in marketing might be right for you by taking an introductory course in the field. You will, Media Specialist Job Description Template [Company] is a cutting-edge company with strong marketing and sales focus. (Theres still time left to snag a ticket its a packed agenda you wont want to miss.). The #1 lever to hiring better, more affordable Marketing Technology Managers is to evaluate more candidates. Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your Workello job ad. We are looking for a dynamic and adept Social Media Intern to, Animator Job Description Template [Company Name] is looking for a creative, ambitious, and talented Animator to join our team and help us deliver world-class animation to our clients. They are responsible for managing and coordinating the work of a team of marketing and technology professionals. Research and recommend new marketing technology products. Analytical skills help you sort and analyze data to evaluate the success of marketing campaigns. While M&A activity in marketing and media has slowed somewhat this year thanks to uncertainty caused by inflation and the war in Europe, among other things, in the first quarter of 2022, M&A . This means that you should have experience in both areas, as well as an understanding of how they work together. If you are having technical issues with your application, please contact us here. Required: Experience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Explore Bachelors & Masters degrees, Advance your career with graduate-level learning, What Does a Marketing Manager Do? Youll have the tools and team you need to do your job well without a lot of red tape. Marketing managers working in scientific, technical, and professional services tend to draw the biggest salaries. Take a closer look at what the job entails and how to become a marketing manager. If youre considering a career in marketing, consider earning a degree in marketing, advertising, communications, or a related field. Fat Graph Content Ops Community: Join6,000++ systems focused content marketers and SEOs, and catch weekly AMAs with marketers from brands like Shopify, Intercom, Quora, Coinbase and more. But still, good marketing stack hygiene feels like it should be higher on the list. Technology skills: Technology skills are essential for marketing technology managers, as they are responsible for implementing and maintaining marketing technology systems. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses which includes Cox Automotive and Cox Communications is forging a better future for us all. When expanded it provides a list of search options that will switch the search inputs to match the current selection. We excluded respondents who identified as a digital role instead even though many have martech responsibilities to focus on dedicated marketing tech and ops positions. What Does a Marketing Manager Do? A Guide | Coursera Wenn Salary: Marketing Technology Manager (May, 2023) | Glassdoor Careers | Armstrong Fluid Technology Having run this survey two years in a row heres the data from last year we can see how these roles are evolving longitudinally over time. Meta Platforms Inc , owner of Facebook, slashed jobs across its business and operations units on Wednesday as it carried out its last batch of a three-part round of layoffs, part of a plan . Integrate marketing technology products with each other. But they may also report to senior technology leadership. Increasing your pay as a Marketing Technology Manager is possible in different ways. Were looking for a proactive Manager who follows new trends in MarTech and is willing to implement them. (Click on the graphic above for a full-screen i.e., readable view of the chart.) an. CHANGE: Research and recommend new marketing technology. How to establish a new martech role It empowers you and/or your staff to prioritize your time and resources. A day-in-the-life of your work includes: Researching user needs and technology capabilities to address them Identifying concrete use cases that can be solved or improved Making clear decisions about the prioritization of demands that oversees more junior Marketing Technology Managers, this experience can increase the likelihood to earn more. Marketing Technology Manager - Artisan Talent Senior roles are much more likely 37% to 42% more likely to: With more than 2/3 of these senior-level martech positions given the above authority, we can add these three responsibilities to the core job description of such roles. As a profession, weve got work to do on privacy, compliance, and security. Caso continue recebendo esta mensagem, This includes everything from creating new digital marketing strategies to managing existing campaigns. Facebook owner Meta slashes business teams in final round of layoffs - Electronics and Information Engineering. 1,000+ Technology Marketing Manager jobs in United States (22 new) ALL RIGHTS RESERVED. Marketing Technology Manager Job Description We built a content marketing team from 1 to 45 people in 18 months. Were analyzing the compensation data now, and well release the full results at the MarTech conference in San Jose in just a few weeks. Writing an exceptional, concise, and descriptive Marketing Technology Manager job ad is easier when you glance at some examples written by other companies in your industry. Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes. Company Received Highest Score Possible in Six Criteria. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Accessed May 23, 2022. If you already have some marketing experience, explore a range of Guided Projects you can complete to build out your portfolio or develop a new skill. The Marketing Technology Manager is at the forefront of this trend. We're committed to being your source for expert career guidance. Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, Content Marketing, Marketing, Social Media Marketing Strategy, Content Development, content management, Marketing Content Development, Campaign Management, Ad Management, Meta Ads Manager, Meta advertising, Marketing Optimization, Digital Analytics, Marketing Strategy, Communication, Ads Manager. Click the link in the email we sent to to verify your email address and activate your job alert. Aydanos a proteger Glassdoor y demustranos que eres una persona real. Marketing Technology Manager Salary in Dallas, Texas Get email updates for new Technology Manager jobs in United States. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path. Integrating martech that may be decentralized across marketing helps more teams use more specialized tools without being siloed. Also, Cox will never ask you to purchase equipment or send us money as a condition of your employment. The Marketing Technology Manager will help optimize the technology stack by supporting the overall technology roadmap including integration, maintenance, governance and adoption of the. to let us know you're having trouble. The 10% drop in identifying and sundowning outdated or unused martech isnt huge. The Marketing Technology Manager is one of the latest careers spawned from the new digital landscape. It isnt even a very good portmanteau. Your email address will not be published. One of the most ambitious SEO campaigns ever. Managing Experience: If you are a Marketing Technology Manager When we talk about the martech stack, we're often caught up in marketing-specific tools. As a marketing technology manager, youll need to have a strong understanding of both marketing and technology. Workello helps content teams build a consistent stream of high quality writers on auto-pilot. heading.id = `${str}`; Not sure you want to hire a Marketing Technology Manager? para nos informar sobre o problema. At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. New Information Technology Marketing Manager jobs added daily. Step-By-Step Pay Equity Analysis Guide Product Guide By clicking Download Product Guide, Do you know what your employees really want for the holidays? Fostering Diversity, Equity, Inclusion and Belonging at Okta. This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. Watch all of your candidates, from all of your hiring channels stream into your. When you swipe our job description template, dont forget to adjust it slightly so that it meets your companys needs. As e-commerce continues to grow, marketing technology managers will be needed to help companies develop and implement digital strategies. Are you. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited. There are some interesting metas here. Adding a relevant credential to your resume can validate your skills to potential employers as you develop key marketing skills. Enable the architecture and design of the Omnichannel Marketing infrastructure (across platforms) to optimize digital engagement to execute against marketing strategies. Very glad you called out lack of privacy & security attention. Consider non-marketing tools to add to your tech stack. As businesses focus more on customer experience, marketing professionals will need to adapt by developing strategies that focus on creating positive interactions with customers. 1,000+ Technology Marketing Manager Jobs in United States (22 new) Marketing Director LaSalle Network Hoffman Estates, IL $160 - $180 Actively Hiring 2 weeks ago Director of Marketing Aviture. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too. We are looking for a Media Specialist to coordinate our digital presence and support, Social Media Consultant Job Description Template [Company] is looking to expand its client base and requires the services of an experienced and successful Social Media Consultant to achieve this. Launch your career as a Social Media Marketer. Knowledge of HTML/CSS, JavaScript, and PHP is necessary to be able to resolve any technical issues with our CMS.