how to promote blog on social media

how to promote blog on social media

And your link may be construed as spam. That said, you just need to know your blog well, who you're targeting, and how. And Facebook has multiple features that make it marvelous for promoting all sorts of things. Everything is laid out and all you have to do is go through the motions, clicking the appropriate boxes as you set up your campaign. You could also follow this method for experts in your niche who don't have a blog. Scribbling blogs is already too hard of a task. Guest posting is one of the oldest digital marketing tricks in the book that still helps a great deal in promoting your blogs. How to Promote Your Blog in 2023: 10 Easy Steps for Maximum Traffic. As these sites already have a healthy flow of traffic, your blog is more likely to receive more attention: If youve written a valuable piece of content that needs to get the limelight, then sharing it once does not solve the purpose. Structure a winning pin that will deliver impact. Employ on-page and off-page search engine optimization (SEO) tactics to help your content show up on search engine results pages (SERPs). For example, a blog post can be repurposed by turning it into an infographic, a video for YouTube, a podcast, or even a presentation on Slideshare. Besides Google, you can leverage social media as well! Where you promote your blog posts is just as important as how you promote them. The following are some ways you can prepare your blog content to be socially shareable, and some unique social platforms (other than the mundane Facebook, Twitter and LinkedIn) to share your blog posts on. Users create boards and categorize them. Text-based data has already taken a back seat, and its time for the visual-centric approach. Do you spend precious time writing killer, quality content for your blog? Check Twitters native analytics to get insight into active engagement. Since you also own Instagram and Pinterest accounts, sharing the same image on the platforms along with the blogs link would help maximize your reach and engagement. Each social media platform has its own set of ad management and marketing tools. How to Protect Your Mental Health When Using Social Media - The New Heat maps are a great visual way for you to collect your data into insights that you can use to make your user experience even better. There are many social bookmarking sites available on the web, but it is good to just stick to a handful of them and update on a regular basis. First, make sure your blog is a prominent link on your site menu. How To Promote Your Blog On Social Media Platforms - Blog On Your Own How To Promote Your Blog On Social Media Platforms Monika Last Updated: May 5, 2021 Every business needs two things. So you need to decide which channels you want to promote from and which one youll target first. Heres a case study to tickle your brain: Team Moz creates Whiteboard videos every Friday to better understand their audience. So put the essence of your message into the first 480 characters. Social bookmark your blog posts on high profile sites such as Digg, StumbleUpon, Delicious and Reddit, which have a good audience-base. Using Google Analytics alone will only provide you with some simple metrics, such as which websites or search engines your users are coming from. And a concise digital marketing strategy. You can send direct messages on Twitter, Facebook and LinkedIn. We're committed to your privacy. This promotion strategy enables you to maximize your reach with minimal effort. Once you have linked your blog to the social media accounts, figure out the time slot in which you should post about your blogs. Save countless hours by using these pre-made templates to design your infographics. But with a UTM link added to your post URL, you can see a detailed result that makes it easier to track the exact content driving the traffic. She designs websites, as well as free WordPress themes. When posting on social media Twitter included take note of the timing of your posts. Its all about catching users attention as they stumble upon your post while scrolling through their social media feeds. Using these tools, you can also reuse your old content. Create promotional campaigns to get your blog into the limelight. So, if you are among the ambitious and would like to go beyond popular social networking sites in the name of "marketing your blog on social media", suggest you read on for some truly effective tips to make your blog shine across social media. Its free. A blog. Your consistency will help you grow your blog and generate quality leads to fuel your sales funnel. Also, provide them an opportunity to post on your website and encourage them to promote it. Build an online presence and encourage customer interaction to personalize your brand and grow your business. So, having the feature enabled on your site is literally one of the best ways of promoting your blog on social media as the visitors promote your site for you. Most bloggers are always trying to find tips and tricks on how to promote a blog on social media. Here, we'll walk you through a simple but thorough blog promotion checklist. Welcome to Twitter, home of the hashtag. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Repurposing means using the same content ideas but just a different medium to present it. Intriguing/Useful/Shocking Content This tip is not really related to social media marketing but it is the essential first step that sets up all the other steps listed here today for success. You can also leverage your blog post with CTAs that encourage your readers to become leads. But actually, doing this is not even half the battle. You can use it to cultivate your reader audience as well as connect with industry experts and guest writers. To find these conversations do some keyword research. Send direct messages (or private messages) about new blog posts to people who have shared your content before or to a new set of fans and followers that might be interested in such content. Facebook for business helps you to set marketing goals, create Facebook pages, set up ads in different formats, and partner with Facebook Marketing Partners. Use Pinterest Analytics. If we talk according to the current survey, Facebook sees a lot of users between the slots of 1.00 pm to 4.00 and then during the morning hours from 9.00 to 11.00 am, whereas the traffic for Pinterest surges during the night, after 8 pm. You might consider using an SEO tool to conduct an analysis on your website performance and identify areas for improvement to ensure your website is optimized for both users and search engines alike. Update your existing social media profile with a link to your blog. The blogging journey is by no means a slap-dash affair. However, in order for your blog to be successful from the get-go, there are certain steps you have to take to lay the groundwork. Its essential to know how to promote your blog on social media. Say, for example, you share a post on Facebook and the post has a nice graphic, maybe even with a quote. Also, you could invite them to post a guest blog on your site. One of them is guest posting, which we'll discuss more in phase three. If youve just gotten started, here are the 7 useful tips to promote your blog on social media. Other than sending outreach emails to the bloggers in your niche, you also need to take the time to craft high-quality guest blog posts. But without a proper promotion plan, all that hard work will go to waste. Here are 4 effective and affordable tools to help. Before starting a blog promotion campaign, you need to make sure that it's ready for the world to see. Convert followers into sales leads. Initially, there is a learning curve and some foundational work. Take a look at the sample screenshot below: These various options help improve the aesthetic appeal of your blog post content shared on social media. February 03, 2022, Published: And, as a new blogger, Quora can be a great promotion opportunity. Angies List. The initial phase of starting your blog is one of the most fun and exciting parts of your journey. Your goal is to generate traffic for your site and attaining it wont be possible without the people clicking on the shared links. Here, you can follow a phase-by-phase approach to focus on what's best first, and even create a solid project management plan to manage your blog promotion strategy. There are several channels through which you can promote a blog. and improve other important aspects (readability, grammar, etc). Find the right times to post. Better Business Bureau. You'll also drive targeted, buying traffic by following these strategies. Your website can be a helpful tool for promoting your blog content. Stats also show that adding a link to your LinkedIn post increases engagement by 200%. So, they play a critical role in determining whether or not a user would interact with the post you just shared. 24 Best Social Media Management Tools 2023 (Paid & Free). The more creative you are with your headlines, the greater would be the engagement no matter the social media platform you share your content on. The big three. Grow, Rinse, and Repeat. There are several apps, such as iZooto, a web push notification tool, and Optin Monster, where you can create pop-ups. You can post summaries of your blog or a few of your original content on these mentioned sites. Unlike business websites, it does not make much sense to promote your blog through paid ads. Research when your audience is online and post within those windows. Unless you have a different motive for blogging. That's where you'll find your audience. The advantage of having whole posts copied to your Tumblr profile is that Tumblr users get to read them without being re-directed to your site. A mention may inspire them to share your post on their various social media profiles. Include part of the posts to lure readers in. At first, it can be overwhelming to promote your blog on multiple marketing platforms. Upsell a product or clear out stock. These integrating elements could be in the form of social media buttons that help your readers engage with your blog (Facebook likes, Twitter follows), share buttons that help readers share your content, social media logins to that help readers comment on your blog, and so on. 7 Useful Tips to Promote Your Blog on Social Media We talk about the use of hashtags for Twitter and Facebook in our posts on Quick Tips To Promote Your Company on Twitter and Effective Ways to Promote Your Brand on Facebook. This will encourage increased activity for your own post bookmarks. Thank people for sharing your tweets. With its less-is-more approach and the follower phenomenon, it took the world by storm. 4. Include a simple call-to-action (CTA) on your blog for those interested in reading new posts. It is one of the very useful free twitter marketing tools on the market. Decide the number of posts you want to publish daily, and SocialPilot will do it for you. Step 1: Choose your social networks Depending on your industry and target audience, some social platforms may be more effective than others. Facebook then runs tests for up to 6 versions to see which one performs best. In other words, they won't just share ANY content. Building links to your site is one of the best ways to ensure you're cultivating a good, long-term SEO strategy for your blog. Another way to help your blog content resonate with readers is to develop original images for your blog. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Check the optimum posting times for Facebook using it's own analytics tool " Facebook Insights. Then you can search for pins to add to your board and from there you can build collections. Stats, from GetResponse, reveal that LinkedIn gets more traffic than Facebook and Twitter, even though those platforms get the bulk of shares. Before shipping content, I use Grammarly tocheck for plagiarismand improve other important aspects (readability, grammar, etc). Social media is a great place to engage a relevant audience but for that, you have to be consistently active. Interesting Read: An Ultimate Guide to Social Media Influencers: From Why to How? But the benefits of leaving a comment on another, related blog are still worthwhile. Email marketing is one of the most powerful ways to increase your blog readers and turn them into loyal followers. 4 Easy Ways to Leverage it for Your Business, How to Communicate with Your Customers: 6 Effective Options, SEO Tips for Education and College-Based Topics Using Keyword Clusters, WordPress 101 How To Rock Your First WordPress Website, How To Use The Aweber Landing Page Builder, How to Create Persuasive Landing Pages That Grow Your Email List FAST, How To Craft The Perfect Sign Up Forms And Welcome Emails. 9 Smart Ways to Promote Your Blog on Social Media Write for online publications. And since we have already discussed SEO for blogs in a previous post, today we are going to shed a little light on how to promote your blog on social media. You can use these content aggregators to showcase your content and tap into an entirely new audience interested in the topics you talk about. Flipboard is one of the most popular content curation websites. 3. Stick to these rules if you want to avoid this ugly situation: You are more likely to succeed if you are a part of a blogger community. myself, and outsource menial tasks to my VAs. Check out myGrammarly reviewto learn more about it. Please try again. But the mainstream platforms that get used most for advertising and marketing are the ones listed above. Your social media audience wants the content they share to make them appear cool and sophisticated. With LinkedIn, you may need to resend at times. Something went wrong while submitting the form. To do this on a larger scale, you will need to hire freelance writers that can help you write the blog post while you conduct the outreach process. The title of this particular post seems like it is going to give you useful content. In my case, I do a combination of both. An Ultimate Guide to Social Media Influencers: From Why to How? Their feed shows content curated from around the web and stored categorically on the platform. Tweet an excerpt from your blog to act as a teaser. Sometimes reaching out personally goes a long way toward increasing the social media reach of your content. Create automated ads based on personalized plans. Can you think of the total number of blogs out there? May . Its easy to do this using WordPress. If you are blogging with the intention of building an organic audience, you actually don't need social media. You also need good copy. Communities, Groups, and connections are the name given to these groups. As a result, these friends will hopefully re-post and share. Having said that, there is nothing wrong with sharing content on forums and platforms like Reddit. Do you want to gain a. Think in Reverse: Promote Other Bloggers Virtual meetups can be organized using Google Hangouts and Twitter Chat. Simply find the related questions and answer, mentioning a link to your blog or website. Start slow and lay out the foundation to invite success in the long run. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '26430ce7-c4ef-48f5-ad9c-7c4b0308bc7b', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. How to Promote Your Blog on Social Media - OnBlastBlog Pop-ups are small windows that appear with a call to action while scrolling through a webpage. The more creative you are with your headlines, the greater would be the engagement no matter the social media platform you share your content on. This way, theyll be promoting their blog, but your site indirectly! Promote a product or service. UTM links. Make your photos stand out, overlay them with text. Ultimately, it's important to remember that blog promotion won't happen overnight. Instead of only depending on the clicktotweet plugin, you could share more significant parts of your post as an update on your social media profile. As you promote your content on Twitter, tag relevant people (including those you mentioned in your blog or may be interested in your post). Include a call-to-action (CTA) that tells your audience what you want them to do. However, being consistent on multiple social media channels can be a herculean task. The rate of clicks increases when you put a shortened link, and to do so, you can use link shortening tools like Snip.ly. Every social media platform has a feature through which people of the same interests connect. Pinterest, Instagram, and Tumblr are the best examples of how much people adore image-based platforms. But this channel has been overused and is not as effective as it once was. Thats not going to work. Its a creative visual platform where users get to feast their eyes on images to get the creative juices flowing! This builds relationships and creates a second wave of interest from people who see your note of gratitude and think they have missed out. Instead, try creating a diverse social media content calendar with a variety of engaging posts, and have 3-4 a month drive traffic to a new or relevant blog post. This allows Facebook to recommend the right type of ad, audience, and budget. You do not have to accompany such posts with links to your blog. Add a Pin-It button plugin. But be wary of other scheduling tools. It will share a teaser, however, and not the whole post. To get an influencer to say yes to your outreach email, you need to build a relationship with the influencer before asking for a favor in return. Another important factor to look into is organization, which involves how you'll go about promotion. (Image alt text also contributes to your blogs accessibility, an equally important feature to optimize.). Post shareable, relevant content. Repurposing your content can triple your blog traffic, and will also provide a better engagement rate. 6. Highlight blog posts of interest in emailings. Thank you! LinkedIn is a networking site very focused on business connections. Apple Maps. Include enough info to tell viewers what they will get. It is common sense to be aware of other bloggers in your niche, but what can you do with that information to help promote your own blog? These new-age search engines help you build a relationship with your target audience. How To Promote Your Blog On Social Media Platforms Write copies that prompt the reader to click on the link. Go to Facebook for Business and explore the different categories. You can't do this without an easy way for followers to get to your online booking page. So, you cant share a few posts and then disappear for a couple of days. Every social media channel handles the images, texts, and videos differently, and you have to utilize them as your strength. Get your content in front of a wide audience with this free kit. Additionally, try leveraging a social media automation tool that helps you share and manage all your social media accounts from one dashboard. To be specific, cross-promote content to reach a wider audience. Heres how it works: Say youre currently active on Facebook, Instagram, and Pinterest accounts. Social sharing buttons, allow your site visitors to share content through their social media profiles simply by clicking the button that represents their platform of choice. Also, be sure to add context with each link you share, otherwise, your followers may not open and read it. Do not share them all at once for a week and then be a no-show the following week. Try to keep the button count minimal, like you see below on the WooRank blog. Flipboard is a social network site that aggregates news from the web and stores it on its cloud for readers. How to Grow a Blog without Social Media - Shailaja V You can check the trending Hashtags on your Twitter and Instagram accounts and use them for your posts. Your email address will not be published. Likes gardening, painting, and of course, loves open source. You will find your target audience spread across all the major platforms. To help, there are free tools for creating blog graphics, likeCanva. Thats why they say content is king. So while promoting your blog posts is viable, it has a different modus operandi when compared to the more social sites that allow you to promote your content shamelessly. Better yet, its more cost-effective than paid promotion. See where people are spending, how they behave online, and what your target audience is after, both in terms of content and product. Getting them curious about the topic always works. In fact, this may tarnish your image or lead you to lose your followers. This is a great way to convert readers into subscribers and, eventually, into paying customers. You dont need to sound like a greedy marketer who is trying to gain benefits with others efforts. It does to an extent, right? You are probably already doing this, as it's not rocket science. And even if you have social media, it remains a crucial component . These are good platforms to gain recognition for both yourself and your blog. Read and share other bloggers' posts and drop comments on them via Twitter to either appreciate or acknowledge the information shared. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Use up to 3 hashtags. You can also post comments on the post page, but this method will immediately let the blogger know who is commenting. 34 Ways to Raise Blog Readership Without Social Media Every business needs two things. Social media platforms are where the online action is. 13 Steps to Promoting Your Event on Social Media | Eventbrite SEO and social media marketing, of course. Build a selective following by inviting people from the industries you are working with. However, you need to be particular with the use. 9 Ways to Promote Your Blog on Social Media The methods you'll learn below won't cost you a dime. Do not promote your blog aggressively, you could start off slow by joining in conversations and helping those who have questions, just like you would do in a forum. How to Promote Your Blog on Social Media - SocialPilot Shared links from your pages will use the meta description as the default description. However, many other analytics platforms - such as Google Analytics - and plugins will help you understand your traffic sources. Whats that? Incidentally, all of the titles shown are intriguing enough to tempt the reader to open it. Always provide value to your post, no fluff at all. In order to make your presence on social bookmarking sites felt you will have to invest a little more time to try and bookmark, like, comment or share other blog posts. Its great for building community because it allows such free sharing. Read my articles on finding creative content: Your blog relies on organic and paid traffic to expand the customer base. Create customized invites. From graphic designs to interior design and architecture. 3 Top Social Media Platforms For Bloggers: Grow Traffic 2023 And you should devise a unique strategy for each one. My point is, promoting a blog is no easy feat, but today, there's several ways to (successfully) promote it without too much time or money. Reach new customers. Mix it up and don't just toot your own horn all the time for the best results. This option is great if you have other priorities, as promoting your blog by yourself can be quite the hustle. Some blogs go overboard and provide seven or eight social media buttons. Besides this, Manvi loves experiencing new things and trying new food! Just like Quora, Subreddits are topics in which you can join and add to the conversation. Creating Social Media Campaigns that Promote Awareness and Support Here is a list of scheduling tools you can use. Guest posting requires you to reach out to similar blogs in your niche and then pitch ideas for them to publish to their blog. You need to re-visit your older content, update it, and re-share it with a fresh perspective. 1. Add a 'Book Now' button to posts and have a . Even if you have a vacation planned, try scheduling your posts so your audience may not be deprived of their daily dose of content. Tag up to 10 Twitter accounts. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. And where your target audience get their daily fodder from. Plus, you get to establish yourself as a credible name in the industry and build a relationship with your peers, which will surely reap sweeter fruits in the long term. Share Resources From Your Courses. Post every day. Use a striking quote related to your topic. Hashtags increase the visibility and reach of the post. If you don't have a good plan of action for the launch of your blog, things can fall apart during execution. Just add a new title and share it on your social media platforms. Beauty bloggers and influencers have become an integral part of the beauty industry, offering their followers a wealth of information, Without promotion, something happensnothing Quote by P.T Barnum American showman and businessman. You have to make it accessible to a relevant audience. Vertical images rule over horizontal ones. Find out about replies, retweets, and hearts. If your blog does not have a unique/recognizable opening image (for example, like we do at WooRank) or any image at all, people will be less inclined to share it. Matt Cardy/Getty Images. This would be a fresh variation of updates that your fans and followers may enjoy. Know where to spend your dollars when it comes to marketing. Local. Do: Add a 'Book Now' Button. Even if you are thinking of ditching the platforms like Quora and Reddit, then drop the plan. 5. But what other options are there? Cross-posting is an easy way to hack growth and increase blog traffic without having to invest much time or effort. Pay for ads and campaigns after you have studied the analytics and youre confident about where and how your blog will be showcased across social media. Use Pulse for LinkedIn. You need to understand where the power of each platform lies and utilize it for all its worth. Ideally, itd be great to be active on all leading social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and so on. Comment, share, like, and engage with your followers in all possible ways. When promoting your content be sure to promote the content of others too. You will also get insights into how your page is performing. (One way to cultivate this base is via email, which well talk about in the next section.) Regardless of the industry, you are related to, you will find certain people to be more active on social media. Think product packaging especially if you supply product-related content. If you are giving them advantages for free, there are 100% chances that they will publish your content in their network. If youre just getting started, try out the aforesaid recommendations and see if they work for you.

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