sunsilk shampoo campaign
Here we will be doing a Comprehensive SWOT Analysis of Sunsilk. If you're the brand owner or its representative, you can claim this brand in 3 simple steps to get access to promote and interact with millions of customers across the globe. It's Very Helpful ifYou wish to add volume to . My name is (insert your name), and I am in your class. It also helps us in understanding a brands offerings and steps implemented by it to sell its products. Products of Sunsilk Sunsilk has a large audience in the market thus to keep them attracted they provide them with different products. Also, it supports NGOs and community organizations through regional programs under its corporate social responsibility (CSR). Choose your makeup base according to your skin and needs, All about makeup foundations: types and brands, The 40 best makeup foundations of all time, This is the best foundation for your skin type. Their marketing strategy was focused on that. During the interaction process, customers worries about their hair will be identified, and weaknesses of other types of similar products will be discussed. Additionally, YouTube will be utilized to feature real women from different backgrounds portraying fashion and travel bloggers, make-up artists, and sharing their stories concerning the advantages of using the new product. They increase their consumer involvement by having interactive games and quizzes and also free sample distributions and demo camping. The brand also incorporates various marketing activities such as influencer and search engine promotions. Sunsilk targets women who are between 18 to 45 years of age as its main target segment but it also provides a different segment of products to men as well. Amazon.com: Sunsilk Shampoo Executive Creative Director: Ferju Cuevas Sunsilk began its first television advertising in 1955 with a campaign that focused on specific hair "issues". Yellow Sunsilk keeps good hair smoothness and keeps hair silky texture. It was submitted about 4 years ago. Sunsilk changed their product formula and launched new variants in 1966. It is appropriate for types of hair. This will be done through clarification of the already given knowledge or adding new information. Thank you for taking the time to read this, and do share your thoughts on this case study in the comments section below. This list includes products from some of the most popular and well established brands as well as promising startups. My campaign will make a close by giving the customers an opportunity to share their experiences and challenges they have with different types of shampoos and the new product. In conclusion, writing requires creativity and critical thinking. Sunsilk Dashain Vibes Campaign in Nepal - ICT Frame Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. products remove excess air and water, which reduces the carbon footprint of shipping and packaging. My decision was driven by the various benefits that are associated with the product. It was submitted almost 4 years ago. Some of the specified variants might not be suggestable to your hair type. Hence, the idea was to promote the hijab range Conveniently located at 1774 N University Pkwy in Provo, UT, we're an easy to get to hair salon near you. Most of the Sunsilk shampoos are available at an affordable price. Great Clips Hair Salon in Provo, UT - Brigham's Landing PARIS In an industry full of shampoo ads featuring beautiful women with voluminous, shiny locks, Sunsilk's latest campaign comes as a bit of a shock: It's not every day that con If you find this case study helpful, consider leaving a comment below. Sunsilk shampoo had always been known for its "soft and shine," but a cluttered marketplace in Vietnam had diluted the brand message, with many haircare products promoting their ability to make hair soft and smooth. I have given key attention to drawing clients attention, who, in this case, will be ladies. The New conditions and laws are applied differently in different nations, posing additional barriers to the companys operation. If you want to know what is digital marketing and how to use it to your advantage check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Now only time will tell if other corporations are planning to avail the opportunities in this niche market. Place is just one of the four areas of the promotional mix, including promotion, price and the product itself. 71764465-Integrated-Marketing-Plan-of-Sunsilk.docx Prevents hair loss because of split ends. It eliminates excess oil without drying hair. View All Employees. The products are available at various convenience stores, supermarkets, and also grocery stores as well as through various E-commerce platforms. By using this strategy Sunsilk naturally becomes the hair care expert in the world. About Sunsilk; Rethink Pink Campaign; Search Hello, what are you looking for? document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. A hat tip to Bob (Good Morning Films) for bringing this story to life keeping the execution young & upbeat. From: (Insert your name) Our group is doing about the shampoo product which is Sunsilk shampoo. Zotezo.com provides general information about health, fitness and related subjects. Sunsilk chose to tell the story of these determined girls through a hairdresser who loses her job due to the pandemic. There are several business-to-business market, B2B markets, IntroductionKeRa is an apparel brand launched in New Ark two years ago by Ms Elena Forbes. This is because they want to live for the moment and never think about the future. In this view, Sunsilk, the shampoo that will be campaigned for will be of bright and attractive colors, such as purple. Sunsilk Shampoos are available in many countries, but they are primarily available in urban areas. So, you as a consumer might have the same expectation. full of soy vitamin complex that fortifies the follicles and helps combat baldness.This shampoo minimizes hair loss by up to ten times. In fact, when they are displayed orderly, they attract MyPaperWriter About Pricing How It Works Services Research paper help Economic research papers Management paper writing Sociology papers 1002, 305 Condo C, Tekkatho If you are interested in learning and upskilling, check out, IIDEs 3 Month Advanced Online Digital Marketing Course, If you would like to read such detailed analyses of companies, find more such insightful case studies on our. Sunsilk shampoo is one of the best consumer products in the hair care, and its campaign is expected to draw many of the customers. To get the attention of the right audience, we needed to provide 0. designed especially for their hair needs reaching them through Here we have sorted out a list ofTop 10Best Sunsilk shampoo available in USA, to ease your hair care option. As you now know Sunsilks target audience and segmentation strategy, the following section focuses on understanding Sunsilk through the marketing mix model. Receive our free weekly newsletter to learn about the best creative work from all around the globe. OF PHARMACY Sunsilk Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo.Sunsilk is Unilever's leading hair care brand, and ranks as one of the "billion dollar brands". With the SWOT analysis, we can come to know the Strengths, weaknesses, opportunities, and threats of Sunsilk. Sunsilk has signed Alia Bhat as a brand ambassador that has helped the brand to collaborate with various Bollywood movies of Alia Bhatt. No brand was catering to this Sunsilk Perfect Straight Hair Shampoo will be launched in Malaysia. Is differentiated somehow from the other branded competing products in the market. Emphasis will be given to advantages of the products and recommendations based on the weaknesses of other products will be availed to the customers. In 2001, Sunsilk entered into the hair colorant market for Asian-type dark hair. lot of hijabis are fashion conscious and tend to follow trends Mobile: The Closest You Can Get to Your Consumers - MMA Global through endorsements by popular Hijabi influencers who are active on * 1998 Frutamin was introduced. With its increased focus on marketing digitally and with frequent long term campaigns in place, Sunsilk can scale through different levels of brand connection in the minds of the consumers. No cherry-picked units sent by brands. Sunsilk targets women who are between 18 to 45 years of age as its main target segment but it also provides a different segment of products to men as well. Just real, honest, side-by-side testing and comparison. Stay in the know with our newsletter! Close Search. Commenting on the film, Ashish Pathak, A.V.P. Zotezo is founded on the principle of honest, objective, reviews. Creating informative posts from the official Sunsilk channels banner ads with the Shop Now CTA to reach maximum number of In 1993, Sunsilk launched a new range of shampoos and conditioners. To add on this, our testers researched for hours on label claims, ingredients safety and consumer feedback for these products. Sunsilk Damage Repair Shampoo price:18 EGP 10 SAR. sunsilkshampoo.net. Since this report provides detailed consumer insights into Sunsilk shampoo it is an invaluable resource to executives, organizations . Please help this article by looking for better, more reliable sources. Now, Singers Dolla are the brand ambassadors for Sunsilk in Malaysia since New Year's Day 2022 at midnight stroke MST. Different types of bloggers, such as travel will be used. GROWTH - In the growth stage, the market has affirmed the product and sales commence to increase. Subject: Sunsilk shampoo campaign Customer preference for sunsilk shampoo - SlideShare It is a hair care brand in Southeast Asia (Malaysia, Vietnam, Philippines, Indonesia, and Thailand).[1]. Yours faithfully, Following are the Strengths of Sunsilk: Weaknesses are those aspects that make Sunsilk lose its lead in the market. Pick your favourite shampoo in the listing over, give it a go and say farewell to your hair issues. And because we're open evenings and weekends, you can get a haircut at a time that works for you. Besides, students learn best by doing. Shop products from small business brands sold in Amazons store. It should increase the frequency of marketing digitally with the campaigns globally to create a better digital presence and to cut off the competition by influencing the minds of consumers by frequent advertisement. Let us now look at its digital marketing fronts by going through its digital presence. Sunsilk was introduced in the market as a shampoo that needed just one application for successful hair washing and cleaning. It was created for the brand: Sunsilk, by ad agency: Athos. To build brand awareness and prominence, one must be active on social media platforms, as practically everyone is drawn to the freshness that comes from there. This will improve the companys brand awareness and have a beneficial impact on annual revenue. Be a wellness ambassador and Enable people to make better wellness decisions, Share insights | Review products | Gain visibility. Sunsilk has a strong digital marketing strategy in place. Additionally, it offers a healthy glow. You can certainly obtain such a dazzling look without going to a salon. Thus, stressing the benefits of Sunsilk shampoo will be helpful in drawing the attention of many customers. Nourishes hair using the 5 finest natural oils proven to encourage hair growth. (Insert your supervisors address here) Sunsilk launched a new ad film that showcased the story of a determined girl who turned her life around despite being at home during the pandemic. Comprehensive SWOT Analysis of Sunsilk + Infographics | IIDE Thus, the campaign will use them because many people have access to them. through endorsements by popular Hijabi key opinion leaders who are Zotezo is reader-supported. . And, to assure complete independence, we review products independently. This might include pollution, dullness, greasy substance and other effects of hair treatments. It removes dandruff completely with regular washing. Facebook page incorporating the e-commerce links. Launching the product through 30% of women in Bangladesh wear Hijab and most struggle with hair Sunsilk has been around for 67 years and 71 years accompanying the people of Indonesia. Biotin in this shampoo deeply nourishes the hair from root to tip & keeps it healthy as it grows. Location. Sunsilk has been one of the leading companies in the hair care industry for decades. Here we will be doing a Comprehensive SWOT Analysis of Sunsilk. A link will be featured to show that the product can be purchased online. Overuse of chemical compounds might damage your hair. Information about the ingredients and through Facebook, they were driven to YouTube to watch the videos. The components of every product vary along with its usage. Learn More. influencers helped us reach our relevant audience in all the digital In 1955 Sunsilk did his first advertising campaign on television and later on, now Sunsilk uses various new means for promotion like TV, Social Media, etc. 2003 Sunsilk glossy magazine launched in Argentina. Art Director: Carla Leigue When you buy through links on our site, we may earn an affiliate commission. Advertising Agency: Athos, Santa Cruz, Bolivia Loyalty Program platforms including Facebook, Instagram & YouTube. Sunsilk shampoo guarantees to offer you long, shiny and healthier hair with each clean and with its releases. With the SWOT analysis, we can come to know the Strengths, weaknesses, opportunities, and threats of Sunsilk. For them, hobbies may be a fair reflection of their personality. The 7 best sunsilk shampoos - Elreviewz On the study of the SWOT Analysis of Sunsilk, we have known that it is one of the top brands in its industry. The brand follows an omnichannel distribution strategy approach to make sure the products are available to the customers almost everywhere. Formulation that deeply nourishes hair without making it oily. Website. Except one or two which are specifically for dry and frizzy hair. In fact, when they are displayed orderly, they attract every buyers attention. This will be achieved using different methods, but the social media platforms will be central to all of them. 25-09A, No. Sunsilk Shampoo includes mixed oils of the kernel, sweet almond, coconut, etc., that offer an excellent opportunity to have soft, smooth, and straight hair. It is crucial to note that many females are attracted by bright colors. Powered by - Designed with theHueman theme, Target markets of engine oil companies Castrol and Shell, 8 steps to a complete archetypal branding, Marketing Strategy and SWOT Analysis of Colgate, Marketing Strategy and SWOT Analysis of Pick n Pay, Digital Marketing Versus Digital Advertising, The utilization of the product will promote to find love or friendship, Whose presence fosters a close association of friends or loving people, making them emotional and happy together. Today, women all over are recalibrating and redefining themselves in these unprecedented circumstances. In addition to deep cleaning the scalp, they make hair look incredible and fresh. 22nd August 2022, Kathmandu. Formal business letter to the supervisor This would really motivate us. The shampoo formula allows hair to grow up to 1.3 centimeters per month. This will be done using the social media, whereby changes that have been done to improve shampoo and their functions will be discussed on televisions. Sunsilk is a brand meant for women, and with the fastest growing mens care segment there are great opportunities and a lot more to explore on with shampoos for men as it will open a new market for Sunsilk. And its in an affordable budget. document.write(new Date().getFullYear()); In our previous blog, we did an End-to-End SWOT Analysis of one of the top 10 US Hair Care Brands. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Its formula contains some chemicals that may harm the hair in the long run. It does not cause hair loss or make hair frizzy. 1996-2023, Amazon.com, Inc. or its affiliates, Sunsilk Straight and Sway Shampoo 180 ml Bottle from Unilver Philippines, Sunsilk Stunning Black Shine Shampoo, 650ml, Sunsilk Lusciously Thick and Long Shampoo, 650ml, Sunsilk Long and Healthy Growth Shampoo, 650ml, OGX Renewing + Argan Oil of Morocco Shampoo & Conditioner, 25.4 Fl Oz 2 count (Pack of 1), Sunsilk Nourishing Soft and Smooth Shampoo, 650ml, Sunsilk Stunning Black Shine Shampoo, 340 ml, Sunsilk Lusciously Thick and Long Shampoo, 340ml, TRESemm Shampoo Moisture Rich 3 Count for Dry Hair Professional Quality Salon-Healthy Look and Shine Moisture Rich Formulated with Vitamin E and Biotin 28 oz, Sunsilk Nourishing Soft and Smooth Shampoo, 340ml, Sunsilk Long and Healthy Growth Shampoo, 340ml, Ybera Professional Detox Healthy DUO | Refreshing Care for Oily | Prevent Hair Loss | Stimulate Growth & Improve Damaged Hair | Shampoo 8.4 Oz & Conditioner 8.8 Oz, Avalon Organics Conditioner, Scalp Treatment Tea Tree, 32 Oz, Sunsilk Lusciously Thick and Long Shampoo, 180ml (Pack of 2), Discover and shop for sustainable products. Slight variations might be applied according to the product ingredients. The fragrance differs from the gentle Sunsilk perfume. Its fresh perky fragrance works from the first wash, so your hair grows at its natural healthier pace. Sunsilk is one such brand that has been catering in this niche, helping customers with fine and healthy-looking hair, all thanks to its products. The line up also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight. This is how Sunsilk has played out its marketing and advertising strategy resulting in increased brand exposure on the general audiences. Looks like you seem much exhausted with a day to day environment spoiling your hair. Sunsilk - SlideShare coincided with Ramadan & Eid.Two popular hijabi beauty experts The promotion strategy of Sunsilk includes the use of various new techniques to promote its brands via different platforms such as TV, social media, print media, etc. Sunsilks diverse and innovative range of products is has made it among the fastest-growing brands in the beauty industry today, with a global footprint in more than 80 countries, covering major regions and territories of the world. Thus this makes us eager to know how Sunsilk gained such large success in the industry, here we have done a Comprehensive SWOT Analysis of Sunsilk. RE: SUNSILK SHAMPOO CAMPAIGN If you are interested in learning and upskilling, check out IIDEs 3 Month Advanced Online Digital Marketing Course to know more. The 3rd position in our list of best Haircare Product in USA goes to Sunsilk Lusciously Thick and Long Shampoo from Sunsilk. 648 ml. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives Hair On = Life On. Manufacturers or producers have to choose between two. These influencers then posted about the hair problems they Sunsilk is one of the largest FMCG brands in the world. It has its own website that provides information about its shampoo & conditioner products. It Is a Great productTo maintain your hair shiny and black.. Would you need gentle, long and healthier hair? Differentiation also causes a drop in Brand Loyalty. Sunsilk has a huge presence in the market, but also faces a lot more competition therefore to overcome them they need to be active and consistent in their work. had a risk of being misinterpreted as serving only a targeted Sunsilk needs to be aware of such events and take proper measures to tackle them in the future. Interested in learning further? In 1960, Sunsilk Tonic shampoo was launched, containing the skin healing ingredient Allantoin. An economy size shampoo bottle was introduced for Sunsilk in 1974. Following are some of the products that Sunsilk provides: This will keep the brand in the growing stage and also help in minimizing the risk. SWOT analysis is the best way for a company to know what it can improve in the business and what it needs to take care of. YouTube will play a central role in my campaign, and it will show women from various backgrounds sharing stories about the hair fall when using other types of shampoos, and how Sunsilk has rescued them. Now that we have an overall understanding regarding Sunsilk, let us now understand the marketing strategy it has deployed over the years to showcase its offers to the general public. Project On Sunsilk | PDF | Unilever | Brand - Scribd At number 6 of the list of best Shampoos in USA we have Sunsilk Nourishing Soft and Smooth Shampoo from the house of Sunsilk. Thank you for reaching out. My campaign will utilize various strategies to ensure that the product many customers (ladies) are attracted to it. of the product. Sunsilk's Influencer Marketing campaign increased the - LinkedIn Sunsilk includes a wide range of shampoos, styling products and conditioners under its product portfolio. 645. At the same time, Sunsilk was launched in Europe, Brazil and in Asia. Sunsilk releases short commercials that are promoted on social media sites like Facebook, Instagram and Youtube. Facebook & Youtube and provided e-com links with them. Your email address will not be published. easy. In essence, it has created a very strong network in Asia, the Middle East, and Latin America, also capturing the markets by selling its products on e-commerce platforms, websites, and social media platforms. Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. In 1956, Sunsilk for Dry Hair came in the market. The New Brand Identity Of Sunsilk Media Essay Therefore, it is vital to practice to use the new forms of media because they are essential in effective communication. 1. 2023 Zotezo.com; All Rights ReservedMade with by Zotezo, Best Sunsilk Shampoos in [country] [month_year]. Sunsilk can use intriguing campaigns and commercials to attract more potential customers using social media platforms such as Instagram, Facebook, and YouTube. Find verified emails and direct dial mobile numbers of contacts on LinkedIn, and sync them with your CRM instantly. These students have put in a lot of effort in researching this topic to ensure that you gain in-depth knowledge and also help you complete your project (if thats what youre here for ) While Sunsilk has gained such large success in the market. How you come to know about Sunsilk 22% Advertisement 54% Friends 16% Promotion Campaign 8% Self Experience. This enables Sunsilk to continually expand and upgrade its product portfolio in order to stay up with the quick speed of change and consumer entertainment. Now that we have a brief knowledge regarding the brand, let us understand further by going through key parameters starting with Sunsilks target audience in the coming section. Sunsilk bring in hair care specialists to develop each form of their shampoo and a global hair care specialist endorses each of their shampoos. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care. Thus, I will use it differently to ensure that the product gains a competitive advantage. Thanks in advance . To get hijabi women to believe that there is a bespoke Sunsilk range designed especially for When there are so many other strong competitors, it can be difficult to distinguish one brand from another. It has been part of popular movies such as 2 States, Gully Boy and Dear Zindagi. These students have put in a lot of effort in researching this topic to ensure that you gain in-depth knowledge and also help you complete your project (if thats what youre here for )