how to describe a good webinar
In fact, webinars are one of the best and most powerful marketing tools that you use in your development strategy. Or, as I like to say it take bold actions. Also, if you have some type of webinar giveaway or special feature during the webinar, circulate that information to further differentiate your webinar from similar events held by competitors. ", "Connecting multiple departments (including off-site), working with customers and prospects for training, support and scheduled webinars. Also, a number of webinar platforms seem to pat themselves on the back for having an online polling function, thinking that this is some sort of engagement panacea. But I chose a question because it tied into a larger theme that was going to be repeated over and over throughout the session: how difficult it is to create compelling content that people are willing to sit through four 30-60 minutes. Webinar definition, a seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls. You can write a description of your webinar's subject, as the agenda, and any special activities that you've prepared for your attendees are essential. To summarize, do two versions of your presentation if you think people absolutely want to have the information. Although these days visuals are continuing to gain popularity, the written content is still highly important. With the increasing popularity of video content in marketing, webinars have become a go-to strategy for businesses looking to educate, engage, and convert their audience. A webinar is an online seminar that turns a presentation into a real-time conversation from anywhere in the world. I use a standing desk and try to have the camera right around a natural eye-level for me. Webinars are great tools for organizations to teach or educate members or students. Ultimately, it's always best to find out where mistakes could occur before the actual webinar so you don't waste your time or that of your guest speaker(s). In many, many cases its probably more valuable for the audience and less work for the speaker to do 10 minutes of presenting content via a slide show and then take 45 minutes of questions. Describing Words - Find Adjectives to Describe Things hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '96a2a16e-e138-4855-a967-1a190b6c0692', {"useNewLoader":"true","region":"na1"}); At this point, you might be asking yourself if there's a checklist that can assist you in your webinar planning. Wait, I take that back: aiming higher would be a mistake in this example . You can pre-set or at least pre-think about who you want to be in these different rooms. 8 Tips To Create a Highly Effective Webinar The first step into creating a virtual presentation for a webinar is to create a suitable blueprint, which details the flow that the presentation is going to take. I have a friend who runs a podcast club and its advantage over a book club is that we all come together and spend 30-60 minutes listening to the podcast before discussing it. If youre talking about a bunch of senior accountants who dont know each other and show up in suits and ties to your webinar, you may have a vision of starting your session with a bang and they just dont bite and it becomes a flop right away. Webinar: What It Is, How It Works & How to Create One - Venngage As per the flow, start creating content. 6. Maybe thats sharing one thing right in front of you on your desk, for example. The most effective webinars build trust and provide as much value as possible to current and potential customers. The other side of this that I feel quite strongly about is the more opportunities you offer for people at an event to naturally mix and meet each other, the more likely it is that vendors, exhibitors, or sponsors will meet at in a way thats productive and doesnt require someone making a hard sell in a demarcated selling space. Thanks to doing so, you wont reveal your whole hand at once, but you can keep your potential participants updated regularly. Keep messaging on-brand. Theres a traditional philosophical divide between sessions that are supposed to provide content and those that are supposed to provide networking. For two-way question-answer sessions, the speaker needs to take charge of the conversation much like an instructor in a classroom. When you know who your target group is and what features characterize them, you can adjust your message to their natural style of speech. Strategies to make the experience less awkward for you and your audience. Its pretty important that you have somebody running the show in terms of guiding the discussion and then also someone to handle the tech and make sure everything runs smoothly. What can you do thats hands-on or productive in the time you have that would really benefit your audience? A webinar is typically a live interactive event that attendees join on their desktop or mobile device over the internet. Simply put, a webinar host can help with the flow of the presentation. Even if you don't plan to stream your live video to social media, you can create an event page here and add a redirecting link. Leveraging experts will make your event more interesting for your audience and could also pull in listeners that have followed that experts work. As with any television appearance, its best to avoid busy patterns or dangly jewelry, which can distract a viewer. Why do you ought to write a description? You may also want to think about content becoming part of your session in a way. 9 Great Webinar Examples - Watch & Learn From The Best Allowing discussions or question in the middle of a classroom session is commonplace. What you write and publish on your digital platforms is useful not only for your present and future clients. Also when I use a hat storm, part of the reason I do it is to give the room a minute or so of reflection where there isnt a rush to type in answers and hurtling the session forward. Additionally, webinars can be recorded and made available for interested people to view even after the live event has ended. Its not that you can never have too much support for an online conference or a webinar, but having more hands on deck is certainly helpful. Every marketer knows how important it is to take care of customers at each stage of the funnel. To return to an earlier point about webinar best practices, I think about the number of webinars Ive seen that use polls and surveys over and over and over again as if thats whats going to make the hour of content interactive and bearable. Yes, you or your speaker may have 20 or 30 years of experience. Its fun and it gets people to laugh. "It's better to have attendees be front lit (think a desk lamp) than back lit (think sitting in front of a window) to avoid shadowy faces and glare-y viewing experiences," says Nicholson. One thing that I try and do for my own online presentations is to prepare people for an event that isnt just going to be passive, but its going to have them talking and interacting and using audio and video. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. A good webinar is filled with well-thought out content that guides your audience through a logical thought sequence, much like a film or story would. We all are guilty of this Im guilty of this. Quickly, as an overview the idea of a flipped classroom assumes that theres content thats typically delivered in a classroom that doesnt actually have to be delivered during class time with other students or participants present. (This is a meeting facilitation colleague of mine in Germany who did a neat little video of the #handover challenge and you can see how it breaks down the walls between people.) Totally! It also means referring to external studies or research as a reinforcement for your words, as the opinion of others can be more convincing than just you bragging about yourself. Guy walked us through his daily social media activities, down to how he takes screenshots and posts them on Twitter! How to Do a Webinar Your Audience Will Love - WordStream This gives you the flexibility to dial in if you don't have headphones for your PC and you're in a public place where playing PC audio would be disruptive. For sure. If you can match up people with low experience and people with high experience, both people may feel like they benefit. This is one of my webinar best practices and its been very helpful for me. A lot of times it seems that organizers or speakers focus almost solely on conveying their own intelligence or imparting or sharing the wisdom they possess; they forget that there are other people in the room. The bullet point idea forces a presenter to be concise in the same vein of something like a Pecha Kucha presentation. I like having some sort of vetting of questions before letting anyone grab the metaphorical mic and address the crowd. Speakers plan out every little bit of a presentation and this doesnt lead to interactive webinars. Top 7 Tips To Be A Successful Webinar Host. Im just generally pretty dubious that attendees want to watch something thats low-quality. No matter which of these three options you choose, you have to write a description that will appear on your page. We could write an entire book on how and where breakouts could or should be used in conference sessions or interactive webinars. Its a bit awkward and unnerving to have a presenter speak to you with a camera thats pointing up and shot from under his or her nose, or pointing down from the sky. Flexible audio options. #1 Make the most of short webinar titles You don't have to describe the whole topic in the webinar title. Next, its a good idea to rehearse the mechanics of the webinar software youre using. 10 Things I Learned from My First Webinar - Smart Passive Income 9 Great Webinar Examples - Watch & Learn From The Best Daniel Waas October 13, 2019 One of the best ways to learn is to get inspired by the true masters of any field. And, of course, if people arent doing the work in advance, then the flipped model doesnt really work the way its designed to. In any case it sounds like something that would pull people in and lead to a productive path. With webinar platforms expanding their features daily, there are now many more ways to engage your audiences than there were in the past. Similarly, you'll also want to make sure you pick a workspace with good lighting. Im more familiar with virtual exhibit halls than career fairs. Creating a webinar is just a few steps away. Use email, social channels and your own network to get the word out. Speak directly to one of our sales representatives by calling. After all thats usually what happens in a physical space after someone has presented and theres a time when people mill around and try and talk to the presenter. So whenever you prepare your webinar description, carry out research on keywords and use a few of them in the body of the text. Were all very familiar with people who get up and ask questions where its clear theyre just doing it to show off or to hear themselves talk. This was actually a conversation that I was having recently about webinar best practices. Im amazed by the number conference sessions and webinars that exist where the word how is in the title, but no one actually learns how to do the thing thats advertised in the end. The other way Ive used fun backgrounds is kind of like an ice breaker. After participating in this session, you will be able to: Describe principles of adult learning theory and characteristics of an effective . The topic can make your future audience curious and attract them to your webinar event. Give your audience bite-size learnings they can apply. Is a Webinar a Good Fit For Your Content? Weve been using GoTo at Integrity Data for many years and can say that it is the number one preferred solution by our Customer Care and Sales teams. Honestly, a lot of fun backgrounds look unprofessional and theyre pretty distracting. But then you can also use breaks to do things that are fun, engaging or practical. Just to keep track of what people are saying in a chat window when you have more than 10 or 20 people in a room can be overwhelming for a presenter and frustrating for attendees. You can also use it in your business, to create a Video Sales Letter or to create different Headlines or . If your audience doesn't know about your webinar or isn't excited about the topic, they won't sign up. Make sure you practice your delivery as well as test your technical setup before the big day. Graphics that need to be explained like graphs or charts should to be explained only to the suitable point of detail. While the webinar is being run by you and your organization, you'll still want to allow your audience to interact with the speaker(s) as well, so be sure to make their Twitter handle(s) known, both in your promotions, as well as throughout the webinar presentation. An events description on Facebook can be intriguing for users because you can divide the information into a few parts. Considering optimal meeting times across time zones is pretty self-explanatory but makes a lot of sense when we talk about how to engage people in global online conferences or webinars. (In fact, how to doit effectively is one of the most common questions I receive during the executive communication programs I teach for Duke Universitys Fuqua School of Business.) The following ideas and webinar best practices were all submitted by professionals who organize online events, virtual conferences, and webinars and who attended my recent online workshop, Creating Dynamic, Engaging Online Conferences & Webinars. It might stimulate their curiosity, as they would have to follow your event to find out whats up next. Webinars allow large groups of participants to engage in online discussions or training events and share audio, documents or slides even when theyre not in the same place as the meeting host or in the same room where the event or presentation is taking place. First, we know that a number of conferences do awards presentations and theyre struggling with transitioning those to a virtual environment. Many professionals dont like looking at themselves on camera, but thats not a valid excuse when you consider how much more engaged listeners are when watching a real person talk to them. A webinar, short for 'web-based seminar', is an online presentation, meeting, or workshop that allows individuals or groups to interact in real time. Choose your webinar topic. Even if you add another two or three different webinar formats or different segments, it may pay huge dividends. On the surface, it seems like just a dumb but fun icebreaker. Check out which features are waiting for you in the premium versions of our tool to make the most of your video marketing. This is especially true if there are more than four or five people in that room. First, make use of the camera. On the . Its frustrating how many people dont read emails or instructions before events, but that doesnt mean that you shouldnt try. These side high-fives are pretending to give someone on the webinar a high-five when youre in the grid or gallery layout. 3 . Make sure the topic will inform and motivate attendees. Click Schedule a Webinar and create a title and description for your webinar. In that case, that attempted interactive activity is probably not appropriate. Specifically, adjust your camera so that its giving a straight-on view of your face, and test out how your chosen backdrop appears to participants. Our unrivaled storytelling, in video format. However, the success of a webinar may be greatly swayed by the size of its audience. Whether you use it to inform customers or educate employees, GoTo Webinar helps you engage authentically. While there may be exceptions, webinar platforms (by definition) dont build in a lot of the engagement opportunities that wed like to see in a conference session or presentation. Tactics to tap into the collective knowledge of a group also work well when you have an audience with a wide spectrum of expertise. So don't hesitate, write a description, and make your webinar better than ever. Clarity. It should be entertaining as well as informative, as that's the area where you play your cards (at least to some extent). For example, many platforms let audiences comment with questions, vote in polls, or take quizzes during the webinar. And, on a larger scale, conferences will plan out every session weeks or months in advance. How to write a webinar description that grabs attention? See our. Do you have a short video or animation that will help your demonstrate your point? Ive been on a number of international sessions where people are talking at 1:00 or 2:00 in the morning. It may be that I want to match board members with non-board members in a room. Irreverent and insightful takes on business and tech, delivered to your inbox. What Makes a Successful Webinar? BrightTALK Blog - The Perfect Two-Minute Webinar Opening You can write a description of your webinars subject, as the agenda, and any special activities that youve prepared for your attendees are essential. Creating a Compelling Webinar Title That Outperforms Others - Worktank A few quick steps can help you reach your target audience and spread your message to people online.
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