how to build an email list without social media
Collecting emails for marketing and outreach is an important way to share information about your organization, while also having the opportunity to craft unique messages based on the page or location where a user first interacted with your sign-up option. Combined with a well-worded CTA, carefully crafted "pop up" ads can have a high conversion and engagement rate if strategically placed on your webpage. Mail-tester will grade your subject line, email content, let you know if there are any issues with your from email address being on any sort of sending blacklist, and they even have some super-nerdy trickery you can do to help your email deliverability (setting up DKIM and dmarc stuff). What lessons have you learned from your mistakes? HubSpot has found personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors -- that's almost double your potential email subscribers. Subscribe to the Marketing Blog below. You can include links to posts on your blog, but save some content that feels tailored and specific to just your email subscribers. Here's an example from Dollar Shave Club's Facebook page. April 01, 2022, Published: 14. The easiest way to attract the right people to join your email list is to be crystal clear about who the heck you want to talk to (and most likely who you can help). Below are important considerations to help build this list. I know you dont want people to unsubscribe, especially in the beginning. He meticulously writes his sales copy, addressing all the necessary pain-points and highlights around his new course. An email, on the other hand? Can you be a guest teacher on one of their webinars? If you dont love writing but you love talking, try filming a short video and sending that out to your subscribers instead. 1. Email marketing helps you not only to build a relationship with your customers, but gives you a proven way to nurture leads and convert them into long lasting customers. How to Build Your Email List in Less than an Hour | Mailchimp Crazy! I always pause and laugh when I see a CTA with a small, No thanks, I dont want to lose weight, button underneath a prominent Yes, sign me up! link. No. Exit intent pop-ups. Every person who visits your site needs something different, so the more landing pages you can create to answer each persons individual concerns, the more sign-ups youll gain. If youre uncomfortable pitching your email newsletter on social media, or if you dont have a large following on any of your accounts, you could also include a link in your email signature -- that link could go directly to your email newsletter, or it could be a link to a blog post or landing page with email subscription CTAs. They know this course will help them. At first, sending basic email campaigns and managing your first contacts may be feasible through platforms like Gmail and Outlook. Can You Build An Email List Without A Website? Choose A Trustworthy Email Marketing Platform. Consider offering an Instagram contest or giveaway. Whilst comprehensive email lists cannot be generated overnight, there are equally fast and effective ways to grow email lists that go beyond traditional email sign up forms . Work with your strengths! But, it helped. Does she love art? Do you need a big audience somewhere else to get email subscribers? It gave me pause, made me laugh, and, most importantly, made me reconsider my almost immediate decision to exit the offer. Customize the Full Page Form to match your brand; Update your link's preview image; Drive traffic to your form and start building your list We live in a culture dominated by entertainment. Actually, I started to get a lot of subscribers. E-commerce Automations: Time-Saving Techniques for E-commerce. Are you not getting emailed any questions at all right now? What The Heck Should You Even Email People About? Add online scheduling to your website so people book appointments with you. Shoot me an email and let me know. And I didn't even have to guest post to make it happen. Not in the beginning. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. Promote Your List on Social Media. I can get cheaper clothes, music, and groceries from plenty of other places. 3. I used to wear t-shirts for a living, now I just wear them because I'm not a nudist. How To Build An Email List Without A Website - AVADA Commerce Blog Pamper the heck out of them, engage with them, but make sure youre doing it with the content you want to be sending. Ultimately, their campaign generated 2,689 leads in two weeks, and increased their average time on page by 54%. They work well for a few reasons: You're able to offer something before your product is ready, and people love free stuff. The majority of emails I love getting in my inbox barely have any formatting. When I started writing my email newsletter I had all kinds of self-doubt that my writing wasnt very good and that I didnt know all the proper writing rules. But who cares!? Vanity metrics are the little numbers associated with website traffic, social media followers, notifications of likes, amount of email subscribers you have, and many other things. I could go on for hours because Id sign up for those emails! Dont sell yourself short, people love watching/reading about other people doing stuff! Promote Additional Email Content on Social Media Your followers on social media platforms typically follow you because they appreciate the type of content you share. With that list, you can share your story, promote your business, and showcase your products, all while turning subscribers into paying customers. To increase your email lists, you might want to try injecting some personality into your CTA copy. Run a webinar for your target audience. Revealed: Why Building an Email List is so Important Today - WPBeginner Instagram has more than one billion active users each month. If you send your subscribers mediocre content, you shouldnt be surprised when they unsubscribe or start ignoring your emails. On Facebook, you could post every day and those that have liked your page (or youre friends with) might never even see your posts. Create an eye-catching opt-in form. Try these next tips to conquer the email marketing land with a large army of subscribers. We keep it real and arent afraid to be vulnerable, honest, and 100% transparent when it comes to working for yourself. Design personalized journeys using conditional logic and branching points. For me, as vague as it was, I tried latching on to the idea of taking action. I told you it was vague! Its always the hardest in the beginning! Was she creative growing up? In fact, weve found that targeting an audience thats similar to your Mailchimp list can lead to a 29% better ROI than interest targeting alone. If your honest answer is No, then you need to write a better email. About half of the replies I received led to creating an email, blog post, or product I could sell. You and I arent trying to win a Pulitzer Prize with our words, were simply trying to build a passionate audience and run a profitable business. See pricing, Marketing automation software. Since 2009 my wife and I have seen the power of having a great email list, and by power we specifically mean building meaningful connections with other human beings AND getting some of those folks to purchase products or services from us. Buy solo ads from Udimi.com to generate Opt-ins. How to Build Your Email List Without Ads Sarah Marie Anderson And the only way theyll know how you think and what you value is if youre outspoken and clear about it. They werent my Tribe, as Seth Godin says. I had no clue what I was doing, but several people had told me I needed to grow an email list. I had plenty of traffic coming to my website, so I started to get subscribers quickly. 3 Try latching onto something. People may need to see your email signup form a few times and learn more about you via your website to decide if they want to subscribe. If you focus on delivering valuable content to your subscribers on a consistent basis you will build an audience in an authentic way. What is Linda struggling with that you can help her accomplish (because youve accomplished those things or are trying to)? DO: Focus on sending valuable emails that people will want to share. My thoughts on email marketing have changed drastically over the years. To build a great email list that generates sales, your three priorities are: Quality. For one experiment in particular, Digital Marketer introduced a pop-up ad to returning visitors only, which appeared after a visitor spent 15 seconds on their site: Digital Marketer ensured this pop-up didnt show up if someone came to the page from the newsletter (in which case, they were already signed up), and also didnt pop-up on a sales page (which could interrupt someones purchasing decision). TikTok - Make Your Day You dont have to get to some arbitrary level to be good enough to help other people. Having something for people to resonate with is better than having nothing at all (no matter how vague). A fun way to always have this person in your mind is to give them a name. Linda stays low budget by shopping at Target, but has been known to splurge on high-quality items at Madewell. Do you have any awesome email marketing tricks you think I should include in this section? Consistency is an email growth tactic, whether you want to believe it or not. Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store. Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. Sometimes these metrics can be helpful, but the majority of the time theyre nothing more than a distraction from what really matters. In this case, you want to craft a strong CTA that encourages them to have a reason to submit a valid email address they regularly use. Look around and youll see entertainment at every turn, on every billboard, its nearly impossible to escape. This may seem a weird topic to have an entire section dedicated to it, but thats how strongly I believe that people need to stop including social media links, share buttons, etc in sales emails. These methods are proven to be effective and can also help your business grow. DO: Remember what I said earlier about building an email list based on incentives. Dont copy someone elses strategies. You can unsubscribe from marketing emails at any time by using the link in our emails. Industry deep dives, macro trends, and profiles of fascinating businesses and founders. 4. You can build a passionate following if you're helpful, entertaining, and you avoid the trappings of focusing only on growth. At the time in 2013 people would email me asking for marketing or business advice. How to Build a Huge Email List,Without Even Having a Website - Foundr 10 tactics for launching on social media and generating buzz - Canva One of the ways J. Now, describe Linda. 5 Ways to Build An Email List For Authors - Written Word Media Theres a lot to be said for bringing joy and happiness into peoples lives. It can be easy to get caught up in the monotony of writing emails, staying consistent, keeping up with your business, and letting the quality of your email content dip. 8 Strategies To Build Your Email List Quickly - Yieldify Do you listen to podcasts in your industry that have guests? It reminds me theres a person behind the button, and, while its meant to be a joke, it also incentivizes me to hesitate before clicking no, thanks. The more numbers you see the more numbers your ego craves. Email it to friends, family, and business contacts; ask them to share it on. If not, thats okay, and probably for the best. These are the three best things about MailChimp: I dont think those two items are deal-breakers though. My second email list, the Action Army (for my previous JasonDoesStuff website), brought me a ton of value and dollars in my bank account from 2014-2018. Tip: Create signup forms with the user experience in mind. When it comes to picking the right email service provider the good news is that its not that difficult to switch. Social Media and Email Marketing - Ultimate Guide - MailerLite I tried segmenting the list. Sync your store data and connect other tools to unlock more automation features. BUT the actual content I receive is worth dealing with all that stuff. What I should have focused on, and what I only focus on nowadays, is building a highly engaged list of subscribers who want to read my emails and who look forward to having my name show up in their inbox (quality). System). Why Building an Email List is Important? Im not saying put pressure on yourself and psyche yourself out, Im just saying that you should be thoughtful and spend time and effort crafting quality content for your subscribers. Have you heard the term vanity metrics before? No. This may not be an actual problem for you and maybe Mailgun is run by better people now? If youre going to offer free downloads make sure theyre in direct alignment with what youll be sending your subscribers emails about. Mailchimp is a registered trademark of The Rocket Science Group. Offer incentives on the platforms you use that give visitors something for agreeing to share a valid email address. So, in 2016 I sent out a survey to a segment of my audience (the folks who opened my emails the most) and at the end of the survey, there was an opportunity to buy a $1,000 product discounted to $500 (with only 15 purchases available). Whats your name/email address? Free and premium plans, Sales CRM software. Grow your audience with a pop-up or embedded form. A big part of my success building an email list in 2013 while not having a specific focus was that I brought people along with me. Drip is the current email provider we use for Wandering Aimfully and weve been pretty happy with it. An email list is a collection of email addresses that a business or individual has gathered from their customers, prospects, or website visitors. Free and premium plans. Let Mailchimp do the heavy lifting. Whether you want to grow your team, your following, or your sales, we've got ideas. You can mention your newsletter or add webpage links to your Instagram bio. 2. They werent my Rat People, as my friend Paul Jarvis says. Online businesses that want to attract potential customers can use opt-in forms in their website to attract sign ups, experienced content marketers use lead magnets to generate leads. Dont worry, Im going to help you define your ideal subscribers in a moment. Why is Linda a designer in the first place? Ultimately, it will vary depending on your pages content and your viewers, but a scroll box is a subtle and useful option to help you catch your viewers when theyre most ready to convert. With a weak or non-existent CTA, the visitor experiences difficulty in trying to engage with you. Also, make effective use of Instagram Stories. Note: When/if you sign up for our Wandering Weekly emails (at the bottom of this page) it should be very clear what were going to send you. Email Providers, Subject Lines, and Other Email List Tips, 4. Your call-to-action works best if you catch visitors when they are, in fact, ready to take action. This doesnt happen with email (often). Instead, Im talking about timed pop-up ads, or onsite retargeting. The formatting of the email is not great. Facebook ads can target a very specific audience and allow you to transform leads into loyal, long-lasting customers. Do NOT just say subscribe to my new email list. People need a compelling reason to sign up. Those are the questions were going to answer for you in this ethical guide to building an email list. I remember that it took me an entire year to go from 400 email subscribers to 1,000 email subscribers. One announcing the list was closing down. But heres the thing, there are some dos and donts when it comes to converting websites visitors into email subscribers. Mentally opt-in for it and your journey to getting your first subscribers will be easier. This Audience Guide started out as a simple email to my subscribers about the things Id learned building an email list. Nevertheless, I kept the email list going for years. These email addresses are used to send targeted and personalized marketing messages, newsletters, promotions, or updates to the recipients' inboxes. Whenever you find yourself getting stuck worrying about how many email subscribers you have (or dont have), take a step back and ask yourself if your email list is helping you build the connections and trust you seek. A couple simple ideas that go a long way: Dont be afraid to entertain and build an audience around your personality. Ill talk more about how email service providers (ESPs) do hold some power, but its certainly nothing to worry about when you compare it to social media companies and how they can pick up their entire playground out from underneath you and youre left holding your kickball and standing in a pile of (lonely) dirt. Sabrina, Career Strategy Coach on Instagram: "Leveraging social media Just pour your uniqueness into every email you write. When you do start to get some traction, A/B testing your subject lines, or the first or last paragraph with a call-to-action, or other small tweaks, are great things to test just not all at the same time! Get personalized recommendations to help you make your next move. Building an email list or growing an audience is a simple set of steps executed consistently over time. Instead, just send simple email broadcasts to your subscribers. The thinking goes something like this: I need someone to get my free email course, then after they finish my course get bridged into an automated sales pitch, and then that sales pitch needs a countdown timer and all of that needs to update stuff on my website too.. Wandering Aimfully Through Building An Audience. Timing is everything. (This seems like a no-brainer, but its easy to forget! Shes been using Photoshop her entire life, but wants to transition to Adobe XD and learn some new skills. In this article, we hope to help you learn how to grow your online business monthly revenue from $0 to $10,000++. Then, by okay with selling via emails that dont have any automation and dont have any bells and whistles. Pick one thing to A/B test each week. For instance, University of Albertas email subscriber list grew almost 500% in one year alone, thanks to a timed pop-up survey they implemented: The University of Albertas pop-up survey only appears after a visitor remains on a news page for 10 seconds. This page is now available in other languages. My subscribers found it quite helpful and shared it for me by forwarding it to their friends. Kick start the holidays with this Second Act episode chock full of food, family, and tradition. Personalized interactions are always better than generic appeals. There were times when I could send an email to this list asking them to like a Facebook page, and more than 1,000 people would do it within an hour. Free and premium plans, Content management software. The process is actually fairly painless to switch and each service has offered a hands-on migration to help make the process smooth. The BIG key to going where you already have an audience is going to be aligned with the next section. And the subscriber number? Your best subject lines are almost always going to be the simplest: The email with the highest open rate Ive ever sent (outside of the Welcome Email) had the subject line can you help me out with this? Just a simple question that piqued peoples interest. You deliver helpful or interesting content to their inboxes and they give you some form of patronage in return. One pro-tip on finding content for well-known niches (like photography): Head to YouTube and search photography tips. Find the 10 most viewed videos and write articles/emails that put your spin or take on those things.