kellogg school of management digital transformation
The business world relies on sales to keep money flowing in, and these courses teach students at least the basics of the discipline so they can think like salespeople. In essence, they knock down the fourth wall of the classroom to come face-to-face with actual business challenges confronting their industry and business. - Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation, Joel K. Shapiro In the leadership units, students learn to implement agile marketing principles and tools, as well as skills to make the hard decisions that fall on a successful leader. 27, 2021, 08:35 AM This six-month online course is similar to the professional certificate in sales course, as students pursue an in-depth marketing education from top to bottom. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. #ChiefDigitalOfficer #ExecutiveEducation Register to Download Brochure Download Brochure. #CDO #AI #artificialintelligence #analytics #kellogg, Join us for a live information session and Q&A with Professor Kevin McTigue, as he explores how the Chief Digital Officer Program can help you gain digital transformation skills and leverage tools for high-impact change. If you want a course that teaches you how to bring your ideas to reality, this may be the one youve been looking for. "The CSO Survey findings show how the strategy leaders of today and tomorrow can enhance their capabilities in non-traditional domains such as technology fluency, digital transformation, and corporate purpose to lead their companies into the next era.". Businesses have always evolved to meet people where they are. The vast majority (90%) of executives surveyed agreed or strongly agreed that advanced technologies have become important strategic enablers. "The CSO and CEO are uniquely positioned to balance tradeoffs to find the intersection of purpose and profit with the greatest opportunity for outsized returns in both.". Certificate. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. At its Sphere23 event in Finland, security company WithSecure unveiled offerings focused on collaboration, business goals and outcomes. As the discipline adapts at the internets rapid pace, businesses old and new need the right instruction to find every opportunity. Even if youre not a marketing professional, digital marketing tools give you the chance to find your clients with real hard data instead of feelings and guesswork. - Adjunct Professor of Executive Education, Harry M. Kraemer AT&T: Using the Customer Journey Map, learn how AT&T was able to address customers' uneasy feelings about technology overload when entering stores and turn it into a positive, personalized in-store experience. Students gain hands-on digital marketing skills with SEO, SEM, social media, email marketing, and display ads to use a modern marketing understanding to succeed. There are a lot of moving pieces that go into these scalable containers. During the s. TechRepublic Premium is our exclusive technical research library. Youll receive primers on hot tech topics that will help you stay ahead of the game. For anyone interested in learning more about the Chief Digital Officer Program from Kellogg Executive Education, kindly visit: https://emrt.us/KCDO/OC22, Dont miss the last opportunity to secure your place in the immersive Chief Digital Officer Program that will equip you with the skills to lead from the C-suite. The course costs $6,950, and the next cohort begins on February 8, 2022. En vous inscrivant la newsletter, vous consentez la rception de contenus de notre part. The course emphasized on the power of AI and Analytics to make data driven decisions and drive innovation. - Clinical Assistant Professor of Executive Education; Senior Program Director of Executive Education, Sanjay Khosla A Review of Northwestern's Kellogg School of Management Courses with We wont leave out any steps, so you wont have to refer to another tutorial to complete the process. You can update your choices at any time in your settings. After that, youll learn to manage your brand and keep it consistent with eye-catching design. Because the program is rigorous and includes emphasis on building a strong business network, the faculty will expect participants to contribute fully to classroom and study group discussions. As the situation continues to change rapidly; the health, safety and well-being of the entire community, is of paramount importance to us. Apply now: https://emrt.us/K-CDO/L10 This year-long course starts with 16 weeks of core modules, where students begin by learning the fundamentals of leadership and identifying opportunities with customers. Throughout the course, youll be learning about product strategy from real-world case studies based on highly successful companies, such as Apple, Microsoft, Uber, and Samsung. Kellogg Chief Digital Officer Program: Leading Transformation, Leading Successful Digital Transformation Efforts, Building the Business Case for Digital Strategy, Business Analytics: Decision Making with Data, Customer Loyalty: Strategy and Application, Digital Marketing Strategies: Data, Automation, AI & Analytics, Design Thinking: A Toolkit for Breakthrough Innovation, Omnichannel Marketing: Driving Customer Value & Business Growth, Product AnalyticsDrive Value From Product Data, Leading and Sustaining a Culture of Innovation, Directors or VPs and entrepreneurs responsible for digital transformation and creating an evolving digital roadmap for their organization, Current and aspiring C-suite executives in digital, information, marketing, and IT roles looking to upskill for innovation and growth, Senior digital transformation consultants and marketing entrepreneurs wanting to drive scale by leveraging digital methods, Executives in small and medium enterprises and technology roles who are initiating their first digital strategy, A minimum of eight years of work experience in leading digital strategy, A role in leading digital transformation in the next step of their career, Membership in the global Kellogg alumni network, Access to the online alumni network, including a network directory, discussion groups, and other tools, Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs, 15 percent discount on all Kellogg Executive Education C-level, year-long online programs, 30 percent discount on Kellogg Executive Education open enrollment programs, Access to cutting-edge research and content from Kellogg faculty and leading practitioners, Invitations to attend Kellogg-sponsored conferences on relevant issues in management. If youd like to add sales skills to your tool belt, this is the course for you. As the tech industry continues its rapid growth, theres a growing demand for sales professionals who can help SaaS companies make lucrative deals. Deloitte and Kellogg School of Management Chief Strategy Officer Study: Strategy Evolves to Drive Digital Transformation Efforts PRESS RELEASE PR Newswire Apr. Too often, we focus on helping our teams become technical specialists who know volumes about a single technology, but quickly lose sight of how that technology connects with others. The capstone project is a crucial aspect of the program that enables you to apply program learnings to real-life challenges. Your email address will not be published. - This online certificate program does not grant academic credit or a degree from the Kellogg School of Management. After finishing the course, students earn a certificate that shows theyve passed a course that meets Northwesterns high standards of success. The short sales courses at Northwestern Kellogg run longer than those in the previously mentioned disciplines. Addressing this gap can be a critical competitive differentiator for strategy executives and their organizations.". After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. Watch this trailer for the Digital Transformation in Operations online program from the Kellogg School of Management at Northwestern University. This year-long program follows the same structure as the other course, with 16 weeks of core study, then up to 18 weeks of electives before three days of in-person networking. Deloitte and Kellogg School: Chief strategy officer role is evolving to Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. #ChiefDigitalOfficer #DigitalTransformation #KelloggCDO #Leadership #ExecutiveEducation, We are grateful that you were able to join us on campus for the networking event. #ChiefDigitalOfficer #DigitalTransformation #KelloggCDO #ExecutiveEducation, Thank you for sharing your learning experience, Javier Meza. - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy), David S. Friedman Youll learn many of the best ways to tackle this problem, first by studying why branding is important before defining your brand. Students create a roadmap to sales success, and then learn every tool they need along the way to achieve it. The Kellogg Digital Transformation Program helps you to build the capabilities to understand the business impact of frontier technologies apply frameworks for value creation and innovation and to lead transformation initiatives for sustainable competitive advantage. As a participant, when you employ a framework, you develop greater facility with that tool, thus acquiring a deeper level of knowledge. Each of these disciplines may prove useful to people even outside the product management discipline. Kellogg Digital Transformation Program Kellogg Chicago campus and Online Deloitte and Kellogg School of Management Chief Strategy Officer Study Theyll also have the chance to learn how to measure and tweak their efforts to maximize success. Kellogg Digital Transformation Program The course kicks off with a framework for the way marketing works in a digital environment, before explaining how to understand customers with insights from data. All rights reserved. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. The course costs $1,950, and the next cohort begins on February 23, 2022. Weve sent you an email with enrollment next steps. The Kellogg Digital Transformation Program promises an unparalleled educational experience marked by immersive, rigorous academics, engaging real-time case studies and stimulating interaction with fellow executives and Kellogg's world-class faculty. The program fee does not include accommodations for the (optional) graduation and networking event, travel expenses (domestic, international, visa fee, and more) and other expenses not specifically mentioned in the fees. The ChatGPT rival will draw from Googles vast library of information to answer questions. Its one of the most in-depth short courses at the school, and it covers quite a bit of strategy. To navigate the future with confidence, organizations should make the right choices: clear, timely and inspirational choices that deliver growth in a dynamic, disrupted world. In 2020, he was recognized by National Diversity Council for Leadership Excellence for being a strong proponent of diversity and inclusion in the workplace. Extended digital marketing courses are good as they build your understanding of modern marketing from the ground up. Note: Topics and sessions are subject to change. While strategy executives have traditionally gravitated to areas such as long-term strategic planning, market intelligence and M&A, organizations are increasingly looking for strategy to play a more central role in areas such as structural cost reduction, digital transformation and the assessment and development of new businesses. If youre a brand manager, or just a marketer whos interested in boosting your chances of success, then this course is for you. The Chief Digital Officer Program from Executive Education at Kellogg School of Management is designed to lead senior executives like you into this dynamic environment and help you emerge as a digital transformation leader. Next, students learn to nurture prospects during the sales process, followed by how to successfully engage the audience. An admissions committee thoroughly reviews each application and considers the nature and scope of the applicants responsibilities. This 10-week program is a crash course in proven sales techniques that anyone can use. Special pricing is available for groups. The Kellogg School of Management at Northwestern University is a premier global business school committed to its mission to educate, equip and inspire leaders who build strong organizations and wisely leverage the power of markets. Classes are taught by Kelloggs world-class faculty, while your peers come from diverse backgrounds and leading global businesses. Enrollment Partner: Emeritus, External link for Kellogg Executive Education's Chief Digital Officer Program, Congratulations, Amit, and welcome to #KelloggCDO As such, Kellogg Sales School is the deep sales learning program that youve been looking for. This two-month product strategy course sits somewhere between a short course and a bootcamp. Strategy executives recognize that technology is fundamentally reshaping market dynamics and creating new strategic possibilities for their businesses, and the CSOs surveyed desire to play a greater role in architecting and orchestrating their companies' advanced technology strategy. There are several electives covering this topic with additional facets of the discipline, so you can develop a well-rounded executive skillset. "Emerging from the unprecedented disruption of 2020, expectations for CSOs have expanded even further as they have become change agents and stewards for organizational transformation," said Bernardo Silva, managing director, Deloitte Consulting LLP, and member of the strategic growth transformation leadership team, Monitor Deloitte. Kellogg Digital Transformation Program Kellogg Executive Education The more flexibility you can create in your technology workforce, the better youll be equipped to manage tomorrow, whatever the future brings. The Chief Digital Officer Program: Leading Transformation has been designed to prepare digital executives to lead the future. In organizations around the world, a new generation of strategy groups is emerging, with 37% of respondents noting that their strategy functions were founded in the last five years. Enterprises can take advantage of D-Waves newly published optimization improvement through a hardware-sharing cloud service. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg's . Learn more about the capstone project here: https://emrt.us/K-CDO/L4 The COVID-19 pandemic changed the demands of the CSO role over the past year, amplifying their contributions to short-term problem solving across operations, the workforce and cost control. Her experiences have paved the way for her mission in life to enable the upliftment of the company or community that she is a part of. We are committed to providing you with the most current information available about the program; our aim is to ensure the academic integrity and learning experience of the program that you are applying for. But even outside of tech, the sales industry provides stable work opportunities and the ability to earn more money based on your performance. #Kellogg #ExecutiveEducation #KelloggCDO #Leadership #DigitalTransformation, Thank you for sharing your learning experience, Archita. Conducted over six weeks, this course guides students through the process of brand building that sets their company apart in a crowded marketplace. Once the core modules are complete, students undergo 18 weeks of elective courses either online or in-person format. Cloudflare One has a new suite of AI zero-trust security tools. Travel expenses (including airfare) and accommodation are the participants responsibility. You can receive a tuition fee benefit of US$1,000 if you apply on or before the deadline. The survey, sponsored by Monitor Deloitte, the strategy practice of Deloitte Consulting LLP, found that 58% of CSOs reported playing a large or very large role in stewarding their companies' digital transformation efforts. A full 60% of CSOs surveyed reported making their strategic planning cycles more dynamic since the onset of COVID-19, with another 50% of CSOs starting to use scenario planning to prepare for the unknown. Since the start of 2021, CSOs are now largely focused on repositioning their businesses for a post-pandemic landscape marked by deep and potentially long-term alterations in consumer behaviors and spending priorities. Stay up to date on the latest in technology with Daily Tech Insider. #ChiefDigitalOfficer #KelloggCDO #ExecutiveEducation Kellogg Executive Education's Chief Digital Officer Program Sign up to get PRNs top stories and curated news delivered to your inbox weekly! Students also have applied learning opportunities that enable them to put the theory theyre learning into practice. It is designed for business managers that want to drive innovation and growth, marketing managers, and people from any industry that need to attract clients. The program fee covers all program materials. As more businesses awaken to the benefits of data science, this job market is only set to expand. This is an incredible opportunity for me to further develop my skills and knowledge, and to learn from some of the best industry experts. In this six-week program, students learn how to understand customer value, and how to target valuable customers. The survey, sponsored by Monitor Deloitte, the strategy practice of Deloitte Consulting LLP, found that 58% of CSOs reported playing a large or very large role in stewarding their companies' digital transformation efforts. Learn about the CK publication. This necessitates a rare combination of strategic clarity, technical knowledge, and strong leadership skills. Even with small teams in place, 78% of CSOs are confident of their ability to make an impact within their organization. The program is aimed at leaders and senior executives who aspire to drive the digital transformation agendas in organizations. As organizations embark on a phased return to normal, strategy executives are pivoting quickly once again. Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including: Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Strategy executives are eager to play a larger role in these areas, however, they don't always feel they have the resources and capabilities on their teams to support these topics successfully. Join us for a live information session and Q&A with Professor Kevin McTigue, as he explores how the Chief Digital Officer Program can help you gain digital transformation skills and leverage tools for high-impact change. In organizations around the world, a new generation of strategy groups is emerging, with 37% of respondents noting that their strategy functions were founded in the last five years. While companies once expected general managers to lead the development and maintenance of new products without training, the business world has refined the process to an exact teachable science. Digital Transformation Program Course at Kellogg School of Management June 22, 2023 Get up and running with ChatGPT with this comprehensive cheat sheet. It is specifically designed for professionals who are looking to expand their understanding of the role of technology & data in business and to develop the skills necessary to lead organizations into the future P&G: Learn how P&G addressed the 3 most articulated pain points of dentists by creating a website that offers continuing education, the latest dental research, and tools for practice management instead of sending sales people to their offices. by Kellogg School of Management, Our legacy by Kellogg School of Management, A Century of Leadership & Innovation by Kellogg School of Management, Business Scaling Challenge: How to Productize Services by Kellogg School of Management, Dr. Nicholas Pearce - Values and Vocational Courage by Nicholas Pearce, Top salary negotiation tips for women by Kellogg School of Management, TRUE SELF-CONFIDENCE: Harry Kraemer Leadership Insights by Executive Learning Exchange, Finding Insights in the Most Unlikely Places - David Schonthal by Qualtrics. There will no longer be random advertisements thrown at an overly broad audience, hoping it works, as youll be able to take a surgical approach that converts more reliably. Its a great first step to decide if you want your business to use AI to achieve better outcomes. The Kellogg School of Management awards a certificate upon the successful completion of the Digital Transformation Program. These business courses can teach everyone, from entrepreneurs to business owners, and even professionals outside the industry, how to use modern tools to make their jobs more efficient. Throughout the program, I will have the opportunity to learn from experts in the field and global peers from CxO league who are leading some of the complex transformation programs and business leaders. Then, students learn about leading a team with todays tech, and complete their core studies by learning how to nurture an innovative culture that keeps their team on top of the market for years. In this era of dramatic social and economic change, nonprofit leaders are being challenged as never before and the need for leadership development has never been greater. 15 Best +Free Digital Transformation Courses & Certifications [2023 By the end, you will see the benefits of the course on your business. Note: All product and company names are trademarks or registered trademarks of their respective holders. The program familiarizes participants with the latest in strategy & innovation, emerging technologies, business analytics, artificial intelligence, online customer engagement and customer-centricity. Congratulations! Learn more. Participants will be equipped to make informed decisions and forge innovative strategies that lead to increased revenue, productivity and customer engagement. From customer experience management to operations management and business support functions, AI offers numerous opportunities to streamline business processes.
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